WGU MARKETING 350 EXAM 3|67 QUESTIONS WITH
VERIFIED ANSWERS 2025/2026
It is selling through only those intermediaries who will give the product special
attention. - CORRECT ANSWER Which of the following is true of selective
distribution?
marketing functions can be shifted and shared within a channel—but they cannot
be completely eliminated - CORRECT ANSWER A good "channel captain" knows
that:
Selective distribution - CORRECT ANSWER means selling a product only through
those intermediaries who will give the product special attention.
selling - CORRECT ANSWER Direct _____ involves personal sales contact between
a representative of the company and an individual consumer.
Often perform functions that producers cannot perform efficiently by themselves.
- CORRECT ANSWER Intermediaries in indirect channels of distribution:
Corporate VMS - CORRECT ANSWER A vertical marketing system owned and
operated by a single firm is called a _____ channel system
all responsible and suitable retailers or wholesalers. - CORRECT ANSWER
"Intensive distribution" means selling through:
, Recruiting, selecting and managing the sales force - CORRECT ANSWER Which of
the following is NOT a Place decision?
accumulating - CORRECT ANSWER The regrouping activity which involves
collecting products from many small producers so that the products can be
handled more economically further along in the channel is called:
Licensing - CORRECT ANSWER (as a way to enter foreign markets) means selling
the right to use some process, trademark, patent, or other right for a fee.
intensive - CORRECT ANSWER _____ distribution is commonly used for
convenience products and business supplies.
sorting - CORRECT ANSWER Lacey Springs Apple Co. buys fresh apples in truckload
quantities, regroups the heterogeneous commodities into homogeneous lots
according to grade and quality, and then sells them to retailers. This "regrouping
activity" is called:
all of these alternatives are correct - CORRECT ANSWER To reduce conflicts in
channels, a firm should:
Offer different products through each channel.
Provide some compensation to members of the older channel.
Treat channel partners fairly even when one partner is more powerful.
VERIFIED ANSWERS 2025/2026
It is selling through only those intermediaries who will give the product special
attention. - CORRECT ANSWER Which of the following is true of selective
distribution?
marketing functions can be shifted and shared within a channel—but they cannot
be completely eliminated - CORRECT ANSWER A good "channel captain" knows
that:
Selective distribution - CORRECT ANSWER means selling a product only through
those intermediaries who will give the product special attention.
selling - CORRECT ANSWER Direct _____ involves personal sales contact between
a representative of the company and an individual consumer.
Often perform functions that producers cannot perform efficiently by themselves.
- CORRECT ANSWER Intermediaries in indirect channels of distribution:
Corporate VMS - CORRECT ANSWER A vertical marketing system owned and
operated by a single firm is called a _____ channel system
all responsible and suitable retailers or wholesalers. - CORRECT ANSWER
"Intensive distribution" means selling through:
, Recruiting, selecting and managing the sales force - CORRECT ANSWER Which of
the following is NOT a Place decision?
accumulating - CORRECT ANSWER The regrouping activity which involves
collecting products from many small producers so that the products can be
handled more economically further along in the channel is called:
Licensing - CORRECT ANSWER (as a way to enter foreign markets) means selling
the right to use some process, trademark, patent, or other right for a fee.
intensive - CORRECT ANSWER _____ distribution is commonly used for
convenience products and business supplies.
sorting - CORRECT ANSWER Lacey Springs Apple Co. buys fresh apples in truckload
quantities, regroups the heterogeneous commodities into homogeneous lots
according to grade and quality, and then sells them to retailers. This "regrouping
activity" is called:
all of these alternatives are correct - CORRECT ANSWER To reduce conflicts in
channels, a firm should:
Offer different products through each channel.
Provide some compensation to members of the older channel.
Treat channel partners fairly even when one partner is more powerful.
