TSSA 11 BUSINESS STUDIES: MARKETING
OPERATIONS 38 QUESTIONS WITH VERIFIED
ANSWER 2025/2026
activities a company undertakes to promote the buying or selling of a product or
service. - CORRECT ANSWER Marketing
how the business gets its product to its customers. - CORRECT ANSWER
Distribution
involves how the product or service is communicated to the target market. -
CORRECT ANSWER Marketing communication
has changed the way businesses convey their messages to potential customers.
Internet advertising and social media advertising increased the ability to promote
products nationally and internationally at relatively low costs. - CORRECT ANSWER
Technology for marketing
an amount that must be paid or spent to buy or obtain something. - CORRECT
ANSWER Cost
the amount added to the cost price of goods to cover overheads and profit. -
CORRECT ANSWER Mark up
, the portion of the selling price that is not allocated to input costs/overheads and
contributes to the gross profit margin of the business. - CORRECT ANSWER Profit
margin
the selling of a company's products in a particular market or area. - CORRECT
ANSWER Penetration
a state of limited competition in which a market is shared by a small number of
producers or sellers. - CORRECT ANSWER Oligopoly
a market structure characterized by a single seller, selling a unique product in the
market. - CORRECT ANSWER Monopoly
a name given by a producer to a product. - CORRECT ANSWER Brand name
belief or opinions that are generally held about someone or something. -
CORRECT ANSWER Reputation
a particular group of consumers at which a product or service is aimed at. -
CORRECT ANSWER Target market
they are large-scale traders who operate as intermediaries between
manufacturers and retailers. - CORRECT ANSWER Wholesalers
they are smaller-scale traders that operate as intermediaries between wholesalers
and consumers. - CORRECT ANSWER Retailers
OPERATIONS 38 QUESTIONS WITH VERIFIED
ANSWER 2025/2026
activities a company undertakes to promote the buying or selling of a product or
service. - CORRECT ANSWER Marketing
how the business gets its product to its customers. - CORRECT ANSWER
Distribution
involves how the product or service is communicated to the target market. -
CORRECT ANSWER Marketing communication
has changed the way businesses convey their messages to potential customers.
Internet advertising and social media advertising increased the ability to promote
products nationally and internationally at relatively low costs. - CORRECT ANSWER
Technology for marketing
an amount that must be paid or spent to buy or obtain something. - CORRECT
ANSWER Cost
the amount added to the cost price of goods to cover overheads and profit. -
CORRECT ANSWER Mark up
, the portion of the selling price that is not allocated to input costs/overheads and
contributes to the gross profit margin of the business. - CORRECT ANSWER Profit
margin
the selling of a company's products in a particular market or area. - CORRECT
ANSWER Penetration
a state of limited competition in which a market is shared by a small number of
producers or sellers. - CORRECT ANSWER Oligopoly
a market structure characterized by a single seller, selling a unique product in the
market. - CORRECT ANSWER Monopoly
a name given by a producer to a product. - CORRECT ANSWER Brand name
belief or opinions that are generally held about someone or something. -
CORRECT ANSWER Reputation
a particular group of consumers at which a product or service is aimed at. -
CORRECT ANSWER Target market
they are large-scale traders who operate as intermediaries between
manufacturers and retailers. - CORRECT ANSWER Wholesalers
they are smaller-scale traders that operate as intermediaries between wholesalers
and consumers. - CORRECT ANSWER Retailers
