WGU D381 E-COMMERCE AND MARKETING
ANALYTICS 187 QUESTIONS WITH VERIFIED
ANSWERS 2025/2026
The number of impressions help a business assess whether its campaign is on
track based on the parameters set by it. - CORRECT ANSWER When it comes to
Google marketing analytics, why is the number of impressions important?
To help assess data pertaining to the design factors that correlate with the
campaign goals - CORRECT ANSWER A group of individuals have set up an e-store
and are running a digital campaign to understand the effectiveness of the design
of the e-store. What is the use of Google Analytics in this case?
Paid traffic helps to determine the current success of sales strategies for a product
that is being advertised. - CORRECT ANSWER Maria at Whole Pine, Inc. is tasked
by her supervisor with evaluating the paid traffic data for the company's online
store to determine the success of the latest digital advertising campaign in
achieving the campaign goal of increasing the click-through rate from 3% to 7%.
How is paid traffic directly correlated with the campaign goal for the online store?
The traffic that focuses on the number of customers that a business is getting daily
- CORRECT ANSWER Daniel at Whole Pine Inc. is tasked by his supervisor with
segregating direct traffic data for the company's online store and analyzing the
effectiveness of its online campaign across various social media platforms. Which
type of traffic should Daniel focus on in this case?
The data scientist should use the data analysis libraries available in Python for
data mining and data processing. - CORRECT ANSWER A data scientist for a
,marketing organization has used spreadsheets to perform basic data analysis of
the organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign
performance reports. What is an efficient approach in this case?
It allows visualization of campaign data using dashboards and customer reports. -
CORRECT ANSWER A marketing team has created spreadsheets and charts to
present user data related to a campaign. However, the team also wants to present
real-time data and insights about the campaign to its stakeholders as well as share
customized reports with its stakeholders. The team decides to use Google Data
studio for this. What is the importance of Google Data Studio in this case?
It helps the team to understand how successfully users are completing each stage
in order to improve inefficient customer journeys. - CORRECT ANSWER A company
is running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to
use funnel exploration to visualize the steps that users take to complete a task
such as making a purchase. How is the use of funnel exploration beneficial in this
case?
Insights about a group of users who share common attributes - CORRECT ANSWER
A marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign. Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
Run a piece of code or a tag on each website that needs to be monitored to make
web analytics tools aware of them - CORRECT ANSWER What should a business do
,to ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
Set a specific performance goal for each campaign - CORRECT ANSWER A company
is working on three digital advertising campaigns, with the marketing goal of
increasing brand awareness. Which approach should this company take to
efficiently monitor the progress of each campaign?
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics. - CORRECT ANSWER The
marketing team of a company wants to increase the efficiency of the company's
latest digital marketing campaign. So the team decides to link the Google Ads
account to Google Analytics. What is the benefit of linking the two Google
platforms in this case?
It makes it easier to quantify the results and communicate them to stakeholders. -
CORRECT ANSWER An e-commerce website plans to run A/B tests to determine
whether it should change the color of the "Checkout" button from orange to
green. The company then creates a hypothesis to explain the "how" and "why" of
the experiment. Why is it important to have a strong hypothesis in this case?
Adjust the hypothesis and test another variant - CORRECT ANSWER A pet
adoption center ran an A/B test to determine whether replacing dog videos on its
website with cat videos will lead to more adoption inquiries. The center
developed the following hypothesis: "As the research shows that most popular
animal videos are cat videos, it is expected that using a cat video on the web page
will increase adoption inquiries by 5%." However, the A/B test for the asset failed
to give the expected outcome. What should the center do in this case?
, $1,800 - CORRECT ANSWER Li moves to a new city and stays for a year. While
living there, Li buys groceries twice a month from a local grocery store. Li's
average order value is $75.What is Li's lifetime value (LTV) for this local grocery
store?
A micro conversion - CORRECT ANSWER The goal of an e-commerce company's
marketing campaign is to encourage visitors to its website to sign up for a
newsletter. At the end of the campaign, data shows that newsletter sign-ups
increased by 22 percent because of the campaign. Which type of conversion does
this scenario exemplify?
Cost-per-click bidding - CORRECT ANSWER An e-commerce company wants to
increase the traffic to its website using Google Ads. Which bidding strategy should
the company use in this case?
It uses machine learning to analyze real-time data to display the right message to
the right user at the right time. - CORRECT ANSWER An e-commerce company
wants to increase its conversion rate and decrease its cart abandonment rate. As a
result, the company decides to run a campaign using Smart Bidding that would
make automated decisions to increase the efficiency of the campaign. How is
Smart Bidding going to be useful in this case?
A multivariate test - CORRECT ANSWER An e-commerce company wants to
simultaneously test two hero images on the landing page of its website—original
"X" and variant "Y"—and two headlines—original "H0" and variant "H1." Which
test should the company use in this case?
By categorizing stakeholders and showing which stakeholders require what
information and how frequently they need it - CORRECT ANSWER Before
ANALYTICS 187 QUESTIONS WITH VERIFIED
ANSWERS 2025/2026
The number of impressions help a business assess whether its campaign is on
track based on the parameters set by it. - CORRECT ANSWER When it comes to
Google marketing analytics, why is the number of impressions important?
To help assess data pertaining to the design factors that correlate with the
campaign goals - CORRECT ANSWER A group of individuals have set up an e-store
and are running a digital campaign to understand the effectiveness of the design
of the e-store. What is the use of Google Analytics in this case?
Paid traffic helps to determine the current success of sales strategies for a product
that is being advertised. - CORRECT ANSWER Maria at Whole Pine, Inc. is tasked
by her supervisor with evaluating the paid traffic data for the company's online
store to determine the success of the latest digital advertising campaign in
achieving the campaign goal of increasing the click-through rate from 3% to 7%.
How is paid traffic directly correlated with the campaign goal for the online store?
The traffic that focuses on the number of customers that a business is getting daily
- CORRECT ANSWER Daniel at Whole Pine Inc. is tasked by his supervisor with
segregating direct traffic data for the company's online store and analyzing the
effectiveness of its online campaign across various social media platforms. Which
type of traffic should Daniel focus on in this case?
The data scientist should use the data analysis libraries available in Python for
data mining and data processing. - CORRECT ANSWER A data scientist for a
,marketing organization has used spreadsheets to perform basic data analysis of
the organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign
performance reports. What is an efficient approach in this case?
It allows visualization of campaign data using dashboards and customer reports. -
CORRECT ANSWER A marketing team has created spreadsheets and charts to
present user data related to a campaign. However, the team also wants to present
real-time data and insights about the campaign to its stakeholders as well as share
customized reports with its stakeholders. The team decides to use Google Data
studio for this. What is the importance of Google Data Studio in this case?
It helps the team to understand how successfully users are completing each stage
in order to improve inefficient customer journeys. - CORRECT ANSWER A company
is running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to
use funnel exploration to visualize the steps that users take to complete a task
such as making a purchase. How is the use of funnel exploration beneficial in this
case?
Insights about a group of users who share common attributes - CORRECT ANSWER
A marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign. Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
Run a piece of code or a tag on each website that needs to be monitored to make
web analytics tools aware of them - CORRECT ANSWER What should a business do
,to ensure that web analytics tools are capable of monitoring and tracking website
performance during a campaign?
Set a specific performance goal for each campaign - CORRECT ANSWER A company
is working on three digital advertising campaigns, with the marketing goal of
increasing brand awareness. Which approach should this company take to
efficiently monitor the progress of each campaign?
It enables the team to merge data about conversions from Google Ads with data
about audience demographics in Google Analytics. - CORRECT ANSWER The
marketing team of a company wants to increase the efficiency of the company's
latest digital marketing campaign. So the team decides to link the Google Ads
account to Google Analytics. What is the benefit of linking the two Google
platforms in this case?
It makes it easier to quantify the results and communicate them to stakeholders. -
CORRECT ANSWER An e-commerce website plans to run A/B tests to determine
whether it should change the color of the "Checkout" button from orange to
green. The company then creates a hypothesis to explain the "how" and "why" of
the experiment. Why is it important to have a strong hypothesis in this case?
Adjust the hypothesis and test another variant - CORRECT ANSWER A pet
adoption center ran an A/B test to determine whether replacing dog videos on its
website with cat videos will lead to more adoption inquiries. The center
developed the following hypothesis: "As the research shows that most popular
animal videos are cat videos, it is expected that using a cat video on the web page
will increase adoption inquiries by 5%." However, the A/B test for the asset failed
to give the expected outcome. What should the center do in this case?
, $1,800 - CORRECT ANSWER Li moves to a new city and stays for a year. While
living there, Li buys groceries twice a month from a local grocery store. Li's
average order value is $75.What is Li's lifetime value (LTV) for this local grocery
store?
A micro conversion - CORRECT ANSWER The goal of an e-commerce company's
marketing campaign is to encourage visitors to its website to sign up for a
newsletter. At the end of the campaign, data shows that newsletter sign-ups
increased by 22 percent because of the campaign. Which type of conversion does
this scenario exemplify?
Cost-per-click bidding - CORRECT ANSWER An e-commerce company wants to
increase the traffic to its website using Google Ads. Which bidding strategy should
the company use in this case?
It uses machine learning to analyze real-time data to display the right message to
the right user at the right time. - CORRECT ANSWER An e-commerce company
wants to increase its conversion rate and decrease its cart abandonment rate. As a
result, the company decides to run a campaign using Smart Bidding that would
make automated decisions to increase the efficiency of the campaign. How is
Smart Bidding going to be useful in this case?
A multivariate test - CORRECT ANSWER An e-commerce company wants to
simultaneously test two hero images on the landing page of its website—original
"X" and variant "Y"—and two headlines—original "H0" and variant "H1." Which
test should the company use in this case?
By categorizing stakeholders and showing which stakeholders require what
information and how frequently they need it - CORRECT ANSWER Before
