QUESTIONS WITH COMPLETE SOLUTIONS
GRADED A+
⩥ You were successful in your community building efforts and have
increased the company's social following by 9% across Facebook,
LinkedIn, and Instagram. Now your challenge is to sustain this
community.
What are the best methods for doing this?
Choose TWO of the following:
1. Include a personal name in public social responses
2. Use persuasive CTAs in posts that encourage actions
3. Avoid recurring topics or series that may bore users
4. Follow the 70/30 rule for content promotion. Answer: 1. Include a
personal name in public social responses
2. Use persuasive CTAs in posts that encourage actions
⩥ Posting regularly on social media platforms makes you more visible
to potential customers.
,When posting content on social platforms, what best practices should
you follow?
Choose TWO of the following:
1. Ensure posts are topical and relevant
2. Include photos and videos
3. Include as much detail as possible
4. Use hashtags and emojis sparingly. Answer: 1. Ensure posts are
topical and relevant
2. Include photos and videos
⩥ Video is important in digital marketing, as it can offer marketers a
huge return on investment.
When posting video content on social media platforms, what best
practices should you follow?
Choose TWO of the following:
1. Aim to capture attention within the first 20 seconds
2. Capture and share live events
3. Design your videos for sound-on
4. Design your videos for vertical views. Answer: 2. Capture and share
live events
,4. Design your videos for vertical views
⩥ You've been asked to train a new digital marketing intern on the best
practices to follow when using hashtags. Which key hashtag rules have
been broken in this image?
"Check out these 10 reasons why you should become a digital marketer!
◡̈ #digitalmarketingintheunitedstates #digital #marketing #content
#marketing
Choose TWO of the following:
1. Choose images relevant to hashtags
2. Capitalize hashtags appropriately
3. Avoid using lots of hashtags
4. Do not include emojis besides hashtags. Answer: 2. Capitalize
hashtags appropriately
3. Avoid using lots of hashtags
⩥ Engaging audiences is an essential tactic for businesses to help drive
sales. You would like to give a 25% discount to customers via a
Facebook post.
What type of post is most suitable for this?
, Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post. Answer: 1. Offer post
⩥ You want to ensure that a video you post on YouTube is watched by
your target audience.
What best practices should you follow when posting video content to
YouTube?
Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
4. Use high-resolution video. Answer: 3. Include target keywords in the
video's raw file name
4. Use high-resolution video
⩥ Your digital marketing intern was about to regram a follower's post on
your Instagram account.