FULL QUESTIONS AND CORRECT ANSWERS
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⩥ There are two main types of account available in Google Ads.
Match the account feature in Google Ads with the correct type of
account.
Account Type:
Google Ads manager account
Google Ads standard account
Account Feature:
1. Used to manage a single account
2. Used to manage multiple child accounts
3. An account devoted to a single client
4. Activity on linked accounts can be monitored using alerts. Answer:
Google Ads manager account:
2. Used to manage multiple child accounts
4. Activity on linked accounts can be monitored using alerts
Google Ads standard account:
,1. Used to manage a single account
3. An account devoted to a single client
⩥ Ad Groups help marketers manage thematically linked campaigns.
What search campaign elements are entered using Ad Groups in Google
Ads?
Choose THREE of the following:
1. Manual Bids
2. Languages
3. Keywords
4. Ads
5. Locations. Answer: 1. Manual Bids
3. Keywords
4. Ads
⩥ What are best practices for creating effective ads that connect with a
searcher's intent?
Choose THREE of the following:
1. Use Ad Extensions to provide store locations, prices, and additional
product context
, 2. Create copy aligned to the keyword list and include the company
brand in all adverts
3. Exclude phone numbers and SMS contact extensions from the ad to
drive more searchers to the advertised website
4. Craft and include a compelling call-to-action, Craft and include a
compelling call-to-action
5. Create a maximum of two ad variations per Ad Group to ensure
consistency in messaging. Answer: 1. Use Ad Extensions to provide
store locations, prices, and additional product context
2. Create copy aligned to the keyword list and include the company
brand in all adverts
4. Craft and include a compelling call-to-action
⩥ Google Standard Account. Answer: This is a single account that can
contain your campaigns, ad groups, ads, and keyword lists. You can
create separate Google Ads accounts for each client or manage different
Google Ads accounts through a manager account.