WGU D368 ENTERPRISE RISK MANAGEMENT PRE-
EXAM 70 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
By integrating customer-centered approaches - CORRECT ANSWER How has digital
marketing improved user engagement?
Increased personalization of content and engagement - CORRECT ANSWER How
has digital marketing changed the buyer experience and journey?
Third-party - CORRECT ANSWER Which type of data are collected by companies
with no direct relationship to the customers from whom the data were collected?
Social media marketing - CORRECT ANSWER A marketing department hires an
intern to post updates to the company's online platforms in an effort to increase
brand recognition and communicate brand messaging.
Which digital marketing specialization is represented by this work?
Digital advertising - CORRECT ANSWER A marketing department purchases space
on a number of websites to promote its products, to generate awareness for the
product line, and to increase recognition for the organization.
Which digital marketing specialization is represented by this work?
, Consumers have more real-time access to competitive pricing. - CORRECT
ANSWER How has the price element of the marketing mix changed as a result of
digital marketing?
Action - CORRECT ANSWER A frequent customer of a local retailer chooses to
purchase products from an online seller instead of shopping locally.
Which stage of the customer's journey is being described?
Awareness - CORRECT ANSWER During which stage of the sales funnel does a
consumer recognize a problem that a specific brand may solve?
Affiliate marketing - CORRECT ANSWER An artist carves animals from wood and
would like to offer the products for sale through third-party vendors. The vendors
will be using digital marketing and selling products online, and they will keep a
portion of the sales proceeds after the products are shipped to customers.
Which digital marketing activity is being used by this company?
TOFU - CORRECT ANSWER A consumer is scrolling through his social media
account when an advertisement for a product he has never seen before comes up.
The consumer clicks on the advertisement to learn more about the product.
Which stage of the digital marketing sales funnel is illustrated by this consumer's
action?
EXAM 70 QUESTIONS WITH VERIFIED ANSWERS
2025/2026
By integrating customer-centered approaches - CORRECT ANSWER How has digital
marketing improved user engagement?
Increased personalization of content and engagement - CORRECT ANSWER How
has digital marketing changed the buyer experience and journey?
Third-party - CORRECT ANSWER Which type of data are collected by companies
with no direct relationship to the customers from whom the data were collected?
Social media marketing - CORRECT ANSWER A marketing department hires an
intern to post updates to the company's online platforms in an effort to increase
brand recognition and communicate brand messaging.
Which digital marketing specialization is represented by this work?
Digital advertising - CORRECT ANSWER A marketing department purchases space
on a number of websites to promote its products, to generate awareness for the
product line, and to increase recognition for the organization.
Which digital marketing specialization is represented by this work?
, Consumers have more real-time access to competitive pricing. - CORRECT
ANSWER How has the price element of the marketing mix changed as a result of
digital marketing?
Action - CORRECT ANSWER A frequent customer of a local retailer chooses to
purchase products from an online seller instead of shopping locally.
Which stage of the customer's journey is being described?
Awareness - CORRECT ANSWER During which stage of the sales funnel does a
consumer recognize a problem that a specific brand may solve?
Affiliate marketing - CORRECT ANSWER An artist carves animals from wood and
would like to offer the products for sale through third-party vendors. The vendors
will be using digital marketing and selling products online, and they will keep a
portion of the sales proceeds after the products are shipped to customers.
Which digital marketing activity is being used by this company?
TOFU - CORRECT ANSWER A consumer is scrolling through his social media
account when an advertisement for a product he has never seen before comes up.
The consumer clicks on the advertisement to learn more about the product.
Which stage of the digital marketing sales funnel is illustrated by this consumer's
action?
