Strategic Thinking - QBM1 Accurate
QBM1 Task 2: Risk Analysis
A: The first of many risks that the fishing boat manufacturer could encounter while entering the
emerging market in India is financial loss, which could happen due to shifts in tax policies or because of
currency fluctuations between India and the U.S. Another example of suffering financial loss could be
due to the improper allocation of recycled materials in order to manufacture the foldable boats. This
would have a negative impact on the company and could prevent them from doing business abroad.
Secondly, the company may face operational risk while entering the emerging market. While the
company has resources focused on developing a product, the implementation may not succeed until
many iterations of the product has been done before the end users are completely satisfied.
B1: One strength of the fishing boat manufacturer is the reputation of their brand. They are known
across the country for their innovation, and the popularity of their foldable fishing boat in the U.S. may
have an appeal to any of the 14 million people who are part of the Indian fishing industry. Another
strength of the company is their extensive capabilities of research and development through the use of
the qualitative data from the hired Indian fishers and the practical testing of prototypes by fishers from
different regions and cultures.
B2: One weakness of the company is their flat organizational structure, which will make it difficult to
continue growing rapidly if the foldable boat is successful and the company continues to expand into
other parts of Asia. Another weakness of the company is that they have only been in business for three
years, and may not have enough cash or capabilities to handle the global expansion.
B3: One opportunity for the company is the partnership with the National Fisheries Development Board,
because an endorsement from the NFDB would boost the reputation of the fishing boat manufacturer in
India. Another opportunity for the company is to be able to expand from India into other parts of Asia as
the company becomes an international organization.
B4: If the company’s foldable boat becomes more popular globally the company risks facing threat of
competition that makes similar products for a lower price. Another threat to the company is the
possibility of currency fluctuations due to shifts in uncontrollable, external forces.
C: One strategic recommendation for this company is to use the help of the hired Indian fishers to
design a product that is culturally and sustainably fit for the Indian fishing regions before pursuing a
partnership with a major Indian business or the NFDB. Another strategic recommendation for the fishing
boat manufacturer is to change their organizational structure from flat to a divisional structure in
anticipation of going global.
C1: One of the benefits of the company adopting a divisional structure is the ability to be focused on the
U.S. division while expanding into the emerging Indian market. This will further prove to benefit as the
company upholds their dedication to customer service because each division will have their own
customer service segment. Finally, another benefit to the company of adopting a divisional structure is
that all employees will more easily understand their responsibilities and expectations, which will
increase production.