CMN 140 QUIZ QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026
______ is a combination of an awareness of your goals as well as the drive and energy to search out
information and experiences to attain those goals - Answers Personal Focus
What technique below will help you improve your media literacy? - Answers acquiring a broad base of
useful knowledge, examining your mental codes and opinions
In order to change behaviors, you need to ______ - Answers ask yourself to what extent your
behaviors correspond to your beliefs
Today your media exposures are ______. - Answers tracked in meticulous detail
If you cannot explain why you like the characters in a show, you are ______. - Answers at a low level
of media literacy
At the highest level of media literacy, users are ______. - Answers very strategic in using Facebook
Interpersonal techniques which people use in their everyday lives to help others with their media
literacy are ______. - Answers informal
To improve your media literacy, you need to increase your awareness and control. - Answers True
When a message requires more effort than we expect, we might stop exposure to it. - Answers True
If you have sought out media messages that best meet a personal need, then you have maximized
your media exposures. - Answers True
If you do not occasionally explore the range of media messages, you default to narrower media
habits. - Answers True
The key to knowledge is that it is complicated. - Answers False
We should never seek to understand fantasy in the media. - Answers False
You should not necessarily seek to have your opinions consistent with your behaviors. - Answers False
An example of a personal acting with a low-level media literacy would be one who spends a lot of
time on Facebook monitoring the growing list of friends and sending them all short, superficial
messages to maintain contact. - Answers True
Today we have an estimated ______ book titles in existence. - Answers 140 million
The amount of information being produced each year ______. - Answers increases
There are currently over ______ Internet users in the world. - Answers 3.2 billion
In order to survive in our media-saturated world, we often enter into a state of ______. - Answers
automaticity
Sequences of behaviors that we learn from experience and then apply them again with little effort are
called ______. - Answers automatic routines
Automaticity is useful because it allows us to ______. - Answers make more efficient choices
What is one of the consequences of our minds being on "automatic pilot?" - Answers We may be
missing messages that might be helpful or enjoyable.
Our mental programs are like computer programs. - Answers True
We can avoid using automatic routines. - Answers False
The media cannot tell us what is important and what is not. - Answers False
The more you think about media exposure habits, the more media literate you become. - Answers
True
Media literacy increases when information consumption increases. - Answers False
With media literacy we can take more control over programming our own mental codes. - Answers
True
Which of the following is NOT one of the three building blocks of media literacy? - Answers message
Which of the following skills allows you to determine whether there is a pattern and then make a
generalization based on that pattern? - Answers Induction
If I take existing elements and construct a new structure, I am using my ______ skill. - Answers
synthesis
When I create a brief, clear, and accurate description capturing the essence of a message, I am using
my ______ skill. - Answers abstracting
______ is/are organized information in a person's memory. - Answers knowledge structures
Your personal locus is composed of ______. - Answers goals and drive
Sally was 10 years old when she saw a board game advertised on TV that was, "TEN GAMES IN ONE!"
She asked for the toy for her birthday, only to find it to be ONE cheap and flimsy game. At that point,
Sally was probably in which stage of media literacy? - Answers developing skepticism
, Stuart is playing a violent video game with his friend, Rebecca. He finds the game exciting and fun, but
can't help but consider whether the game might harm others by promoting the message that violence
is an effective way to solve problems. Stuart is likely in which stage of media literacy? - Answers social
responsibility
The main difference between the critical appreciation and social responsibility stages of media literacy
is that people in the social responsibility stage ______. - Answers have an external, as opposed to an
internal, perspective
One advantage of becoming more media literate is that you ______. - Answers widen the variety of
media messages you seek out
Media literacy is one particular kind of skills. - Answers false
Grouping is the skill related to classification and comparison. - Answers true
Synthesis means using general principles to explain particulars. - Answers false
If your personal locus is low, you allow the media to exercise a high degree of control over your media
exposure. - Answers true
The purpose of media literacy is to empower individuals to make more of their own decisions about
which messages to expose themselves to. - Answers true
Sifting through a flood of information to pay attention to a small amount is called ______. - Answers
filtering
The process of recognizing elements in the message and accessing our memory to find the meanings
we have memorized for those elements is called ______. - Answers meaning matching
The goal of meaning construction is to ______. - Answers interpret messages from more than one
perspective and to construct meaning for one's self
______ refers to a human's sensory bandwidth or the ability to receive appropriate sensory input
through the visual and auditory senses. - Answers perceptual exposure
In order for the psychological criterion of media exposure to be met, there must be some ______
created in a person's mind. - Answers trace element
In this exposure state, message elements are physically perceived but processed in an unconscious
manner. - Answers automatic
Being aware of the messages and actively interacting with the elements in the messages refers to
what exposure state? - Answers attentional
When people are so pulled into a message that they lose track of their own social world surroundings,
they are in which state? - Answers transported
Being hyperaware of the message and of your processing of the message refers to what exposure
state? - Answers self-reflective
For meaning construction, you can ______. - Answers ask yourself if you are simply accepting that
information as is or are you transforming it to fit into your needs and goals
Although the brain has an enormous capacity for processing information, it can only pay attention to a
relatively small number of stimuli at any given moment. - Answers true
The idea of attention refers to unconscious exposure, not conscious exposure. - Answers false
When they are in the automatic state of exposure, people do not look active to outside observers. -
Answers false
The goal of meaning matching is to access previously learned meanings effectively. - Answers true
Research has shown that a person's interpretation of a news story is influenced only by the way the
media frame the story and not by the personal frames of that person. - Answers false
When the mass media's perspective was that the audience was a mass, media businesses mostly tried
to ______. - Answers develop messages to appeal to every type of person
Today, media programmers are in the business of constructing ______. - Answers niche audiences
Which audience segmentation is becoming less useful in an increasingly mobile society? - Answers
geographic segmetation
If I am targeted by a media business because I am well educated and enjoy sports, which type of
audience segmentation is being used? - Answers psychographic segmentation
Once a media organization has chosen a specific niche audience, what must this organization do next?
- Answers try to appeal to existing interests
A company that owns a radio station and a media website asks a radio commentator to post a column
on the website. This is an example of ______. - Answers cross-media promotion
Once we begin paying attention to a particular message, we tend to keep paying attention. Therefore,
our media consumption is ______. - Answers inertial
______ is a combination of an awareness of your goals as well as the drive and energy to search out
information and experiences to attain those goals - Answers Personal Focus
What technique below will help you improve your media literacy? - Answers acquiring a broad base of
useful knowledge, examining your mental codes and opinions
In order to change behaviors, you need to ______ - Answers ask yourself to what extent your
behaviors correspond to your beliefs
Today your media exposures are ______. - Answers tracked in meticulous detail
If you cannot explain why you like the characters in a show, you are ______. - Answers at a low level
of media literacy
At the highest level of media literacy, users are ______. - Answers very strategic in using Facebook
Interpersonal techniques which people use in their everyday lives to help others with their media
literacy are ______. - Answers informal
To improve your media literacy, you need to increase your awareness and control. - Answers True
When a message requires more effort than we expect, we might stop exposure to it. - Answers True
If you have sought out media messages that best meet a personal need, then you have maximized
your media exposures. - Answers True
If you do not occasionally explore the range of media messages, you default to narrower media
habits. - Answers True
The key to knowledge is that it is complicated. - Answers False
We should never seek to understand fantasy in the media. - Answers False
You should not necessarily seek to have your opinions consistent with your behaviors. - Answers False
An example of a personal acting with a low-level media literacy would be one who spends a lot of
time on Facebook monitoring the growing list of friends and sending them all short, superficial
messages to maintain contact. - Answers True
Today we have an estimated ______ book titles in existence. - Answers 140 million
The amount of information being produced each year ______. - Answers increases
There are currently over ______ Internet users in the world. - Answers 3.2 billion
In order to survive in our media-saturated world, we often enter into a state of ______. - Answers
automaticity
Sequences of behaviors that we learn from experience and then apply them again with little effort are
called ______. - Answers automatic routines
Automaticity is useful because it allows us to ______. - Answers make more efficient choices
What is one of the consequences of our minds being on "automatic pilot?" - Answers We may be
missing messages that might be helpful or enjoyable.
Our mental programs are like computer programs. - Answers True
We can avoid using automatic routines. - Answers False
The media cannot tell us what is important and what is not. - Answers False
The more you think about media exposure habits, the more media literate you become. - Answers
True
Media literacy increases when information consumption increases. - Answers False
With media literacy we can take more control over programming our own mental codes. - Answers
True
Which of the following is NOT one of the three building blocks of media literacy? - Answers message
Which of the following skills allows you to determine whether there is a pattern and then make a
generalization based on that pattern? - Answers Induction
If I take existing elements and construct a new structure, I am using my ______ skill. - Answers
synthesis
When I create a brief, clear, and accurate description capturing the essence of a message, I am using
my ______ skill. - Answers abstracting
______ is/are organized information in a person's memory. - Answers knowledge structures
Your personal locus is composed of ______. - Answers goals and drive
Sally was 10 years old when she saw a board game advertised on TV that was, "TEN GAMES IN ONE!"
She asked for the toy for her birthday, only to find it to be ONE cheap and flimsy game. At that point,
Sally was probably in which stage of media literacy? - Answers developing skepticism
, Stuart is playing a violent video game with his friend, Rebecca. He finds the game exciting and fun, but
can't help but consider whether the game might harm others by promoting the message that violence
is an effective way to solve problems. Stuart is likely in which stage of media literacy? - Answers social
responsibility
The main difference between the critical appreciation and social responsibility stages of media literacy
is that people in the social responsibility stage ______. - Answers have an external, as opposed to an
internal, perspective
One advantage of becoming more media literate is that you ______. - Answers widen the variety of
media messages you seek out
Media literacy is one particular kind of skills. - Answers false
Grouping is the skill related to classification and comparison. - Answers true
Synthesis means using general principles to explain particulars. - Answers false
If your personal locus is low, you allow the media to exercise a high degree of control over your media
exposure. - Answers true
The purpose of media literacy is to empower individuals to make more of their own decisions about
which messages to expose themselves to. - Answers true
Sifting through a flood of information to pay attention to a small amount is called ______. - Answers
filtering
The process of recognizing elements in the message and accessing our memory to find the meanings
we have memorized for those elements is called ______. - Answers meaning matching
The goal of meaning construction is to ______. - Answers interpret messages from more than one
perspective and to construct meaning for one's self
______ refers to a human's sensory bandwidth or the ability to receive appropriate sensory input
through the visual and auditory senses. - Answers perceptual exposure
In order for the psychological criterion of media exposure to be met, there must be some ______
created in a person's mind. - Answers trace element
In this exposure state, message elements are physically perceived but processed in an unconscious
manner. - Answers automatic
Being aware of the messages and actively interacting with the elements in the messages refers to
what exposure state? - Answers attentional
When people are so pulled into a message that they lose track of their own social world surroundings,
they are in which state? - Answers transported
Being hyperaware of the message and of your processing of the message refers to what exposure
state? - Answers self-reflective
For meaning construction, you can ______. - Answers ask yourself if you are simply accepting that
information as is or are you transforming it to fit into your needs and goals
Although the brain has an enormous capacity for processing information, it can only pay attention to a
relatively small number of stimuli at any given moment. - Answers true
The idea of attention refers to unconscious exposure, not conscious exposure. - Answers false
When they are in the automatic state of exposure, people do not look active to outside observers. -
Answers false
The goal of meaning matching is to access previously learned meanings effectively. - Answers true
Research has shown that a person's interpretation of a news story is influenced only by the way the
media frame the story and not by the personal frames of that person. - Answers false
When the mass media's perspective was that the audience was a mass, media businesses mostly tried
to ______. - Answers develop messages to appeal to every type of person
Today, media programmers are in the business of constructing ______. - Answers niche audiences
Which audience segmentation is becoming less useful in an increasingly mobile society? - Answers
geographic segmetation
If I am targeted by a media business because I am well educated and enjoy sports, which type of
audience segmentation is being used? - Answers psychographic segmentation
Once a media organization has chosen a specific niche audience, what must this organization do next?
- Answers try to appeal to existing interests
A company that owns a radio station and a media website asks a radio commentator to post a column
on the website. This is an example of ______. - Answers cross-media promotion
Once we begin paying attention to a particular message, we tend to keep paying attention. Therefore,
our media consumption is ______. - Answers inertial
