MNG3701
ASSIGNMENT 2
DUE DATE: APRIL 2026
,TABLE OF CONTENTS
Introduction .................................................................................... 1
Question 1: External Environmental Analysis ................................ 2
2.1 Purpose of External Environmental Analysis ........................... 2 2.2
Macro-Environmental Analysis of Vodacom
(PESTEL Model) ............................................................................ 3
2.3 Contribution of Macro-Environmental Understanding to Strategic
Resilience and Long-Term Value Creation ................. 5
Question 2: Internal Environmental Analysis –
Resource-Based View (RBV) ........................................................... 7
3.1 Explanation of the Resource-Based View (RBV) ....................... 7
3.2 Vodacom’s Core Resources and Capabilities ............................ 8
3.3 Evaluation of Sustainable Competitive Advantage
Using RBV Criteria ........................................................................... 10
Question 3: Business-Level Strategy .......................................... 12
4.1 Explanation of the Best-Cost Provider Strategy ........................ 12
4.2 Application of the Best-Cost Provider Strategy to Vodacom
......................................................................................................... 13
4.3 Evaluation of Vodacom’s Business-Level Strategy
Conclusion ....................................................................................... 15
References ...................................................................................... 16
MNG3701
ASSIGNMENT 2 MEMO 2026
DUE APRIL 2026
1
, QUESTION 1
a) Vodacom Group Limited operates in a complex and dynamic external
environment across multiple African markets. Briefly explain the purpose of
external environmental analysis in strategic management (3 marks).
In modern fast-changing and highly competitive business environment, organisations must
develop clear strategies that enable them to achieve long-term success and remain competitive.
Strategic management plays an important role in guiding organisations by setting goals,
analysing internal and external environments, and choosing appropriate strategies. Vodacom
Group Limited operates in the telecommunications industry, which is characterised by rapid
technological change, strong competition and increasing customer expectations.
My assignment examines Vodacom’s strategic management practices using key concepts from
the study guide. It evaluates Vodacom’s strategic goals using the SMART principle, analyses
macro-environmental factors that influence strategic decision-making, and assesses Vodacom’s
responsibility as an organisation based on its Integrated Report. The assignment further
explores Vodacom’s internal environment using the Resource-Based View (RBV) and evaluates
its business-level strategy, with
specific focus on the best-cost provider strategy. Through this discussion, the assignment
aims to demonstrate how Vodacom creates value, builds strategic resili ence and sustains
competitive advantage in the long term.
QUESTION 1
a) Vodacom Group Limited operates in a complex and dynamic external environment
across multiple African markets. Briefly explain the purpose of external environmental
analysis in strategic management (3 marks).
2
ASSIGNMENT 2
DUE DATE: APRIL 2026
,TABLE OF CONTENTS
Introduction .................................................................................... 1
Question 1: External Environmental Analysis ................................ 2
2.1 Purpose of External Environmental Analysis ........................... 2 2.2
Macro-Environmental Analysis of Vodacom
(PESTEL Model) ............................................................................ 3
2.3 Contribution of Macro-Environmental Understanding to Strategic
Resilience and Long-Term Value Creation ................. 5
Question 2: Internal Environmental Analysis –
Resource-Based View (RBV) ........................................................... 7
3.1 Explanation of the Resource-Based View (RBV) ....................... 7
3.2 Vodacom’s Core Resources and Capabilities ............................ 8
3.3 Evaluation of Sustainable Competitive Advantage
Using RBV Criteria ........................................................................... 10
Question 3: Business-Level Strategy .......................................... 12
4.1 Explanation of the Best-Cost Provider Strategy ........................ 12
4.2 Application of the Best-Cost Provider Strategy to Vodacom
......................................................................................................... 13
4.3 Evaluation of Vodacom’s Business-Level Strategy
Conclusion ....................................................................................... 15
References ...................................................................................... 16
MNG3701
ASSIGNMENT 2 MEMO 2026
DUE APRIL 2026
1
, QUESTION 1
a) Vodacom Group Limited operates in a complex and dynamic external
environment across multiple African markets. Briefly explain the purpose of
external environmental analysis in strategic management (3 marks).
In modern fast-changing and highly competitive business environment, organisations must
develop clear strategies that enable them to achieve long-term success and remain competitive.
Strategic management plays an important role in guiding organisations by setting goals,
analysing internal and external environments, and choosing appropriate strategies. Vodacom
Group Limited operates in the telecommunications industry, which is characterised by rapid
technological change, strong competition and increasing customer expectations.
My assignment examines Vodacom’s strategic management practices using key concepts from
the study guide. It evaluates Vodacom’s strategic goals using the SMART principle, analyses
macro-environmental factors that influence strategic decision-making, and assesses Vodacom’s
responsibility as an organisation based on its Integrated Report. The assignment further
explores Vodacom’s internal environment using the Resource-Based View (RBV) and evaluates
its business-level strategy, with
specific focus on the best-cost provider strategy. Through this discussion, the assignment
aims to demonstrate how Vodacom creates value, builds strategic resili ence and sustains
competitive advantage in the long term.
QUESTION 1
a) Vodacom Group Limited operates in a complex and dynamic external environment
across multiple African markets. Briefly explain the purpose of external environmental
analysis in strategic management (3 marks).
2
