BUS300 Week Quiz 1 question and answers solution 2020
Question 1
3 out of 3 points
Evidence of the prominence of public relations includes:
Answer
Selected
Answer:
increased acknowledgment from non-public relations professionals eager to gain its
management access and persuasive clout
Correct
Answer:
increased acknowledgment from non-public relations professionals eager to gain its
management access and persuasive clout
Question 2
3 out of 3 points
Savvy individuals and institutions must recognize the importance
Answer
Selected
Answer:
of effectively interpreting one another's philosophies, policies, practices, and views.
Correct Answer:
of effectively interpreting one another's philosophies, policies, practices, and views.
Question 3
3 out of 3 points
In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of
successful PR leaders?
Answer
Selected
Answer:
inner strength
, Correct Answer:
inner strength
Question 4
3 out of 3 points
Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations
between individuals and organizations?
Answer
Selected
Answer:
environmental research and evaluation that help determine actions or adjustments
Correct Answer:
environmental research and evaluation that help determine actions or adjustments
Question 5
3 out of 3 points
To effectively communicate with a public, it is important to recognize that
Answer
Selected
Answer:
all publics have their own special needs and require different types of communication.
Correct Answer:
all publics have their own special needs and require different types of communication.
Question 6
3 out of 3 points
Twisting messages to create the impression of performance is
Answer
Selected Answer:
a manifestation of spin.
Question 1
3 out of 3 points
Evidence of the prominence of public relations includes:
Answer
Selected
Answer:
increased acknowledgment from non-public relations professionals eager to gain its
management access and persuasive clout
Correct
Answer:
increased acknowledgment from non-public relations professionals eager to gain its
management access and persuasive clout
Question 2
3 out of 3 points
Savvy individuals and institutions must recognize the importance
Answer
Selected
Answer:
of effectively interpreting one another's philosophies, policies, practices, and views.
Correct Answer:
of effectively interpreting one another's philosophies, policies, practices, and views.
Question 3
3 out of 3 points
In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of
successful PR leaders?
Answer
Selected
Answer:
inner strength
, Correct Answer:
inner strength
Question 4
3 out of 3 points
Which of the following are among the five actions Professor Melvin Sharpe indicates can "harmonize" relations
between individuals and organizations?
Answer
Selected
Answer:
environmental research and evaluation that help determine actions or adjustments
Correct Answer:
environmental research and evaluation that help determine actions or adjustments
Question 5
3 out of 3 points
To effectively communicate with a public, it is important to recognize that
Answer
Selected
Answer:
all publics have their own special needs and require different types of communication.
Correct Answer:
all publics have their own special needs and require different types of communication.
Question 6
3 out of 3 points
Twisting messages to create the impression of performance is
Answer
Selected Answer:
a manifestation of spin.
