English Composition 1
Informative Essay Draft
June 24, 2025
Prompt A: Image Analysis
The Vital Roots hair serum print advertisement targets women who are health-conscious
and seeking natural solutions for hair care and transformation. The ad promotes the company’s
hair serum brand, which promises healthier and happier natural hair. The ad incorporates a bold
design that positions the hair serum brand as a premium natural hair care solution that has
immediate results. The ad implements war earth tones, organic branding elements, and intimate
product interaction that appeals to all health-conscious women. This informative essay analyzes
how the Vital Roots hair serum advertisement targets its female audience through its organic
visual composition, textual messaging, color scheme, and model representation.