POLI 2051 EXAM 3 (LSU) STUDY GUIDE 2026
COMPLETE QUESTIONS WITH CORRECT
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Terms in this set (105)
mass media Technology that allows individuals to communicate
efficiently with a large group and over distances.
Where did students get their news Democrats:
according to the student survey? Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
, In political science, we are primarily information media
concerned with __________ because it
informs us as citizens.
controlled media Candidates control the content of the message.
controlled media example Campaign commercials or rallies.
Types of Advertisements (controlled Positive (self praise)
media) Negative (attacks/criticism of opponent)
defenses "That's not true" - not effective
Attacking back on the same issue is most common
and effective.
Who did political ads start with? Eisenhower in 1952
They tended to be short and sold candidate-like
products.
first negative ad Daisy girl ad
Why do candidates attack even Out of fear (there's more attacks in a close race);
though we are generally against because they work (tend to be more remembered)
negativity?
What do you do if you're attacked? Counterattack on the same issue (ex. red phone ad
from 2008).
What did the bipartisan campaign Tried to limit negative attack advertisements but
reform act of 2002 do? didn't work
Other groups stepped up the efforts to provide
these attack ads
COMPLETE QUESTIONS WITH CORRECT
DETAILED ANSWERS || 100% GUARANTEED PASS
LATEST VERSION
Save
Terms in this set (105)
mass media Technology that allows individuals to communicate
efficiently with a large group and over distances.
Where did students get their news Democrats:
according to the student survey? Newspapers (0)
internet (89)
Television(8)
Republicans:
Newspapers (2)
Internet (69)
Television (23)
Independents:
Newspapers (0)
Internet (76)
Television (19)
, In political science, we are primarily information media
concerned with __________ because it
informs us as citizens.
controlled media Candidates control the content of the message.
controlled media example Campaign commercials or rallies.
Types of Advertisements (controlled Positive (self praise)
media) Negative (attacks/criticism of opponent)
defenses "That's not true" - not effective
Attacking back on the same issue is most common
and effective.
Who did political ads start with? Eisenhower in 1952
They tended to be short and sold candidate-like
products.
first negative ad Daisy girl ad
Why do candidates attack even Out of fear (there's more attacks in a close race);
though we are generally against because they work (tend to be more remembered)
negativity?
What do you do if you're attacked? Counterattack on the same issue (ex. red phone ad
from 2008).
What did the bipartisan campaign Tried to limit negative attack advertisements but
reform act of 2002 do? didn't work
Other groups stepped up the efforts to provide
these attack ads
