MNG3701
ASSIGNMENT 1
DUE DATE: MARCH 2026
,TABLE OF CONTENTS
Introduction .................................................................................. 1
Evaluation of Vodacom’s Vision Statement .................................. 2
2.1 Characteristics of a Good Vision Statement ............................ 2
2.2 Evaluation of Vodacom’s Vision Statement ............................. 3
Levels of Strategy in Business Organisations ............................. 5
3.1 Corporate-Level Strategy ....................................................... 5
3.2 Business-Level Strategy ........................................................ 6
3.3 Functional-Level Strategy ...................................................... 7
3.4 Operational-Level Strategy .................................................... 8
SMART Evaluation of a Vodacom Strategic Target ..................... 10
4.1 Overview of the SMART Principle .......................................... 10
4.2 Application of SMART to Vodacom’s Target .......................... 11
Vodacom as a Responsible Organisation .................................... 13
5.1 Responsible Management ..................................................... 13
5.2 Sustainability Practices .......................................................... 14
5.3 Ethical Conduct and Corporate Governance .......................... 15
Conclusion .................................................................................... 16
MNG3701 ASSIGNMENT 1 MEMO 2026 SEMESTER 1 2025 DUE MARCH 2026
INTRODUCTION
Vodacom operates in a fast-changing and highly competitive business environment where good
strategic management is essential for long-term success. As a telecommunications company,
1
, Vodacom must constantly respond to new technologies, changing customer needs, strict
regulations, and social and economic challenges. Making effective strategic decisions at
different levels of management helps the company align its vision, mission, and daily operations
with its long-term goals.
Vodacom’s Integrated Report for the financial year ended 31 March 2025 shows how the
company sets its strategic direction, measures its performance, and plans for future growth
across Africa. The discussion focuses on evaluating Vodacom’s vision statement and explaining
the different levels of strategy within the organisation, using relevant strategic management
principles to show how strategy supports competitiveness and sustainability.
Questions Marks
1 Vodacom’s vision is to be “To be the leading technology-communications company in 8
Africa”. Evaluate the vision statement above to determine whether it meets the
requirements of a good vision statement.
Hint: When evaluating the vision statement, use a table with the following column
headings: characteristics, yes/no, reason(s).
Characteristic Yes / No Reasons
Future-oriented Yes The phrase “to be the leading …” points
to a future aspiration rather than
present status; it aligns with
Vodacom’s shift from Vision 2025 to
Vision 2030 ambitions.
2
ASSIGNMENT 1
DUE DATE: MARCH 2026
,TABLE OF CONTENTS
Introduction .................................................................................. 1
Evaluation of Vodacom’s Vision Statement .................................. 2
2.1 Characteristics of a Good Vision Statement ............................ 2
2.2 Evaluation of Vodacom’s Vision Statement ............................. 3
Levels of Strategy in Business Organisations ............................. 5
3.1 Corporate-Level Strategy ....................................................... 5
3.2 Business-Level Strategy ........................................................ 6
3.3 Functional-Level Strategy ...................................................... 7
3.4 Operational-Level Strategy .................................................... 8
SMART Evaluation of a Vodacom Strategic Target ..................... 10
4.1 Overview of the SMART Principle .......................................... 10
4.2 Application of SMART to Vodacom’s Target .......................... 11
Vodacom as a Responsible Organisation .................................... 13
5.1 Responsible Management ..................................................... 13
5.2 Sustainability Practices .......................................................... 14
5.3 Ethical Conduct and Corporate Governance .......................... 15
Conclusion .................................................................................... 16
MNG3701 ASSIGNMENT 1 MEMO 2026 SEMESTER 1 2025 DUE MARCH 2026
INTRODUCTION
Vodacom operates in a fast-changing and highly competitive business environment where good
strategic management is essential for long-term success. As a telecommunications company,
1
, Vodacom must constantly respond to new technologies, changing customer needs, strict
regulations, and social and economic challenges. Making effective strategic decisions at
different levels of management helps the company align its vision, mission, and daily operations
with its long-term goals.
Vodacom’s Integrated Report for the financial year ended 31 March 2025 shows how the
company sets its strategic direction, measures its performance, and plans for future growth
across Africa. The discussion focuses on evaluating Vodacom’s vision statement and explaining
the different levels of strategy within the organisation, using relevant strategic management
principles to show how strategy supports competitiveness and sustainability.
Questions Marks
1 Vodacom’s vision is to be “To be the leading technology-communications company in 8
Africa”. Evaluate the vision statement above to determine whether it meets the
requirements of a good vision statement.
Hint: When evaluating the vision statement, use a table with the following column
headings: characteristics, yes/no, reason(s).
Characteristic Yes / No Reasons
Future-oriented Yes The phrase “to be the leading …” points
to a future aspiration rather than
present status; it aligns with
Vodacom’s shift from Vision 2025 to
Vision 2030 ambitions.
2
