WGU C201 CHAPTER 12 ADDITIONAL QUESTIONS
AND VERIFIED ANSWER 2025/2026
a bundle of physical, service, and symbolic characteristics. - CORRECT ANSWER A
product is best described as:
1. a bundle of physical, service, and symbolic characteristics.
2. the tangible parts of a company's offerings.
3. a collection of customer benefits.
4. the trade-off between cost and quality.
Specialty - CORRECT ANSWER _____ products are those that a purchaser is willing
to make a special effort to obtain.
1. Convenience
2. Unsought
3. Shopping
4. Specialty
Shopping - CORRECT ANSWER _____ products are those that are purchased after
the consumer has compared competing products in competing stores.
1. Specialty
2. Shopping
3. Popular
4. Comparative
, features; benefits - CORRECT ANSWER Most people usually describe a product by
its _____, whereas marketers focus on _____
1. image; price
2. cost; production method
3. attributes; distribution method
4. features; benefits
convenience - CORRECT ANSWER Milk, coffee, and paper towels are classified as
_____ products.
1. convenience
2. unsought
3. shopping
4. specialty
Business - CORRECT ANSWER Paycheck services and huge multifunction copying
machines used in operating an organization would be classified as what type of
product?
1. Utility
2. Commercial
3. Business
4. Technical
Accessory equipment - CORRECT ANSWER Which of the following categories of
products are usually less expensive and shorter lived than installations and involve
fewer decision makers?
AND VERIFIED ANSWER 2025/2026
a bundle of physical, service, and symbolic characteristics. - CORRECT ANSWER A
product is best described as:
1. a bundle of physical, service, and symbolic characteristics.
2. the tangible parts of a company's offerings.
3. a collection of customer benefits.
4. the trade-off between cost and quality.
Specialty - CORRECT ANSWER _____ products are those that a purchaser is willing
to make a special effort to obtain.
1. Convenience
2. Unsought
3. Shopping
4. Specialty
Shopping - CORRECT ANSWER _____ products are those that are purchased after
the consumer has compared competing products in competing stores.
1. Specialty
2. Shopping
3. Popular
4. Comparative
, features; benefits - CORRECT ANSWER Most people usually describe a product by
its _____, whereas marketers focus on _____
1. image; price
2. cost; production method
3. attributes; distribution method
4. features; benefits
convenience - CORRECT ANSWER Milk, coffee, and paper towels are classified as
_____ products.
1. convenience
2. unsought
3. shopping
4. specialty
Business - CORRECT ANSWER Paycheck services and huge multifunction copying
machines used in operating an organization would be classified as what type of
product?
1. Utility
2. Commercial
3. Business
4. Technical
Accessory equipment - CORRECT ANSWER Which of the following categories of
products are usually less expensive and shorter lived than installations and involve
fewer decision makers?
