MIST 2090 EXAM 1 QUESTIONS | 2026 | GUARANTEED
PASS
MIST - Answers -is an organized integration of hardware and software technologies,
data, processes, and human elements designed to produce timely, integrated, relevant,
accurate, and useful information for decision-making purposes
Purpose of MIST - Answers -Helps businesses make smarter decisions, improve
efficiency, and stay competitive
Changes in how a company sells to customers - Answers -Transaction shows how
digital tools and analytics change customer relationships, making sales proactive and
targeted instead of just reactive
Changes in how a company sells to customers (flower shop example) - Answers -Old
Way:
- flower shop sells directly to walk in customers
- limited reach, only the people that come into the store can buy
- marketing is local and not data driven (ex. word of mouth, newspaper ads, signs)
New Way:
- technology enabled sales
- shop builds an online presence (ex. website, social media, delivery platforms)
- can sell to customers outside the local area
- can use customers data (ex. emails, birthdays, anniversaries) to personalize offers
(ex. reminder emails, to send flowers on special dates)
Analytics strategy at Target ("How Companies Learn Your Secrets") - Answers -Core
idea: companies use customer data (shopping patterns, purchase history) to predict life
events and influence buying decisions
Example: Target analyzed purchase patterns (unscented lotions, supplements, cotton
balls, etc.) to predict when a customer is pregnant - even estimating due dates.
Analytics strategy at Target ("How Companies Learn Your Secrets") Strategy -
Answers -- collect massive amounts of transaction data
- use predictive analytics to detect patterns (life events = opportunities to build loyalty)
- send personalized coupons/offers at the "right moment" to encourage long-term
customer habits
Key Point of Analytic Strategy for MIST - Answers -this shows how data and analytics
give companies competitive advantage but also raise ethical/privacy concerns
, Triple Revolution - Answers -the inventions of the Internet, mobile technology and
social networking platforms that are responsible for major shifts in social structure and
interaction
Go (Board Game) - Answers -showed how far machine learning advanced - AlphaGo
beat world champions using deep learning and pattern recognition (not just rule based)
Opal Icemaker - Answers -example of using crowd (Kickstarter) to fund and test-market
a product before large-scale production
Twitch (Ninja) vs. Microsoft Mixer - Answers -Shows chicken-or-egg problem in
platforms -> platforms need both users and content creators. Ninja alone couldn't save
Mixer -> Network effects matter more than one star.
Epic Games vs. Apple - Answers -Conflicts over platform control/fees -> highlights
market power of platform owners
How the three lenses are changing business - Answers -1. Minds + Machines:
2. Products + Platforms:
3. Core + Crowd:
Minds & Machines - Answers -Machines handle more tasks (routine + nonroutine),
humans focus on judgment/creativity.
New combinations of minds and machines are changing the way businesses execute
their most important processes.
Products & Platforms - Answers -Platforms scale faster, disrupt industries, change
competition from product-to-product → platform-to-platform.
Pioneering companies are bringing together products and platforms to transform their
offerings.
Core & Crowd - Answers -Companies leverage distributed talent/resources (e.g., open
source, gig work) → organizations become more porous and collaborative.
The core and the crowd are altering what organizations themselves look like, and how
they work.
Machine - Answers -rapidly increasing and expanding capabilities of machines
- Processing power increases
- Data availability increases ("big data")
- Development of "deep learning" algorithms (Hinton 2006)
- These algorithms are remarkably context-agnostic
PASS
MIST - Answers -is an organized integration of hardware and software technologies,
data, processes, and human elements designed to produce timely, integrated, relevant,
accurate, and useful information for decision-making purposes
Purpose of MIST - Answers -Helps businesses make smarter decisions, improve
efficiency, and stay competitive
Changes in how a company sells to customers - Answers -Transaction shows how
digital tools and analytics change customer relationships, making sales proactive and
targeted instead of just reactive
Changes in how a company sells to customers (flower shop example) - Answers -Old
Way:
- flower shop sells directly to walk in customers
- limited reach, only the people that come into the store can buy
- marketing is local and not data driven (ex. word of mouth, newspaper ads, signs)
New Way:
- technology enabled sales
- shop builds an online presence (ex. website, social media, delivery platforms)
- can sell to customers outside the local area
- can use customers data (ex. emails, birthdays, anniversaries) to personalize offers
(ex. reminder emails, to send flowers on special dates)
Analytics strategy at Target ("How Companies Learn Your Secrets") - Answers -Core
idea: companies use customer data (shopping patterns, purchase history) to predict life
events and influence buying decisions
Example: Target analyzed purchase patterns (unscented lotions, supplements, cotton
balls, etc.) to predict when a customer is pregnant - even estimating due dates.
Analytics strategy at Target ("How Companies Learn Your Secrets") Strategy -
Answers -- collect massive amounts of transaction data
- use predictive analytics to detect patterns (life events = opportunities to build loyalty)
- send personalized coupons/offers at the "right moment" to encourage long-term
customer habits
Key Point of Analytic Strategy for MIST - Answers -this shows how data and analytics
give companies competitive advantage but also raise ethical/privacy concerns
, Triple Revolution - Answers -the inventions of the Internet, mobile technology and
social networking platforms that are responsible for major shifts in social structure and
interaction
Go (Board Game) - Answers -showed how far machine learning advanced - AlphaGo
beat world champions using deep learning and pattern recognition (not just rule based)
Opal Icemaker - Answers -example of using crowd (Kickstarter) to fund and test-market
a product before large-scale production
Twitch (Ninja) vs. Microsoft Mixer - Answers -Shows chicken-or-egg problem in
platforms -> platforms need both users and content creators. Ninja alone couldn't save
Mixer -> Network effects matter more than one star.
Epic Games vs. Apple - Answers -Conflicts over platform control/fees -> highlights
market power of platform owners
How the three lenses are changing business - Answers -1. Minds + Machines:
2. Products + Platforms:
3. Core + Crowd:
Minds & Machines - Answers -Machines handle more tasks (routine + nonroutine),
humans focus on judgment/creativity.
New combinations of minds and machines are changing the way businesses execute
their most important processes.
Products & Platforms - Answers -Platforms scale faster, disrupt industries, change
competition from product-to-product → platform-to-platform.
Pioneering companies are bringing together products and platforms to transform their
offerings.
Core & Crowd - Answers -Companies leverage distributed talent/resources (e.g., open
source, gig work) → organizations become more porous and collaborative.
The core and the crowd are altering what organizations themselves look like, and how
they work.
Machine - Answers -rapidly increasing and expanding capabilities of machines
- Processing power increases
- Data availability increases ("big data")
- Development of "deep learning" algorithms (Hinton 2006)
- These algorithms are remarkably context-agnostic
