MIST 2090 DATA MODELING | 2026 |GUATANTEED
PASS
Customer relationships "the old way" consisted of what? - Answers -Four Ps
Product
Price
Placement
Promotion
Customer relationships "the new way" consisted of what? - Answers -Four Cs
Customer
Cost
Convenience
Communication
UGC - Answers -User generated content
Majority Fallacy - Answers -involves assuming the majority is the target market (no
niche markets)
Describe a "long tail" market - Answers -the potential market for a smaller consumer
sector (niche market)
CRM - Answers -Customer Relationship Management-is a philosophy and a strategy
supported by a system and a technology, designed to improve human interactions in a
business environment
What departments does CRM focus on? - Answers -Sales
Marketing
Customer Service
Objectives of CRM - Answers -Increase revenues or profitability
increase in "selling time"
campaign effectiveness
improve use of sales process
reduction in call "queuing" time
Some companies use CRM to - Answers -gain insight into particular customers
Social networking and CRM are used in collaboration in order to: - Answers -engage
the customer in a collaborative conversation in order to provide mutually beneficial
PASS
Customer relationships "the old way" consisted of what? - Answers -Four Ps
Product
Price
Placement
Promotion
Customer relationships "the new way" consisted of what? - Answers -Four Cs
Customer
Cost
Convenience
Communication
UGC - Answers -User generated content
Majority Fallacy - Answers -involves assuming the majority is the target market (no
niche markets)
Describe a "long tail" market - Answers -the potential market for a smaller consumer
sector (niche market)
CRM - Answers -Customer Relationship Management-is a philosophy and a strategy
supported by a system and a technology, designed to improve human interactions in a
business environment
What departments does CRM focus on? - Answers -Sales
Marketing
Customer Service
Objectives of CRM - Answers -Increase revenues or profitability
increase in "selling time"
campaign effectiveness
improve use of sales process
reduction in call "queuing" time
Some companies use CRM to - Answers -gain insight into particular customers
Social networking and CRM are used in collaboration in order to: - Answers -engage
the customer in a collaborative conversation in order to provide mutually beneficial
