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“IPL Sponsorship Research Paper – Survey + Charts + Analysis”

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“Research methodology project with primary data, pie charts, interpretation, conclusions & references.”

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Voorbeeld van de inhoud

University of Mumbai




Bachelor of Management Studies
(BMS) Programme
Three Year Integrated Programme-
Six Semesters
Course Structure
Under Choice Based Credit, Grading and
Semester System

To be implemented from Academic Year- 2016-2017
Progressively

Board of Studies-in-Business Management, University of Mumbai




Board of Studies-in-Business Management, University of Mumbai1 | P a g e

, Bachelor of Management Studies (BMS) Programme
Under Choice Based Credit, Grading and Semester System
Course Structure

FYBMS
(To be implemented from Academic Year- 2016-2017)

No. of No. of
Semester I Credits Semester II Credits
Courses Courses
1 Elective Courses (EC) 1 Elective Courses (EC)
1 Introduction to Financial 03 1 Principles of Marketing 03
Accounts
2 Business Law 03 2 Industrial Law 03
3 Business Statistics 03 3 Business Mathematics 03

2 Ability Enhancement Courses (AEC) 2 Ability Enhancement Courses (AEC)
Ability Enhancement Compulsory Ability Enhancement Compulsory
2A 2A
Course (AECC) Course (AECC)
4 Business Communication - I 03 4 Business Communication -II 03

2B *Skill Enhancement Courses (SEC) 2B **Skill Enhancement Courses (SEC)
5 Any one course from the 02 5 Any one course from the 02
following list of courses following list of the courses
3 Core Courses (CC) 3 Core Courses (CC)
6 Foundation of Human Skills 03 6 Business Environment 03
7 Business Economics-I 03 7 Principles of Management 03

Total Credits 20 Total Credits 20


*List of Skill Enhancement Courses (SEC) **List of Skill Enhancement Courses (SEC)
for Semester I (Any One) for Semester II (Any One)
1 Foundation Course - I 1 Foundation Course - Value Education and
Soft Skill - II
2 Foundation Course in NSS - I 2 Foundation Course in NSS - II
3 Foundation Course in NCC - I 3 Foundation Course in NCC - II
4 Foundation Course in Physical Education - I 4 Foundation Course in Physical Education - II
Note: Course selected in Semester I will continue in Semester II




Board of Studies-in-Business Management, University of Mumbai2 | P a g e

, SYBMS
(To be implemented from Academic Year- 2017-2018)
No. of No. of
Semester III Credits Semester IV Credits
Courses Courses
1 Elective Courses (EC) 1 Elective Courses (EC)
1 & 2 *Any one group of courses 06 1 & 2 ** Any one group of courses 06
from the following list of the from the following list of the
courses courses
2 Ability Enhancement Courses (AEC) 2 Ability Enhancement Courses (AEC)
3 Information Technology in 02 3 Information Technology in 02
Business Management - I Business Management-II
3 Core Courses (CC) 3 Core Courses (CC)
4 Environmental Management 03 4 Business Economics-II 03
5 Business Planning & 03 5 Business Research Methods 03
Entrepreneurial Management
6 Accounting for Managerial 03 6 Ethics & Governance 03
Decisions
7 Strategic Management 03 7 Production & Total Quality 03
Management
Total Credits 20 Total Credits 20


*List of group of ElectiveCourses(EC) ** List of group of Elective Courses(EC)
for Semester III (Any two) for Semester IV (Any two)
Group A: Finance Electives (Any Two Courses)
1 Basics of Financial Services 1 Financial Institutions & Markets
2 Introduction to Cost Accounting 2 Auditing
3 Equity & Debt Market 3 Strategic Cost Management
4 Corporate Finance 4 Behavioural Finance
Group B:Marketing Electives (Any Two Courses)
1 Consumer Behaviour 1 Integrated Marketing Communication
2 Product Innovations Management 2 Rural Marketing
3 Advertising 3 Event Marketing
4 Social Marketing 4 Tourism Marketing
Group C: Human Resource Electives(Any Two Courses)
1 Recruitment & Selection 1 Human Resource Planning & Information
System
2 Motivation and Leadership 2 Training & Development in HRM
3 Employees Relations & Welfare 3 Change Management
4 Organisation Behaviour & HRM 4 Conflict & Negotiation
Note: Group selected in Semester III will continue in Semester IV


Board of Studies-in-Business Management, University of Mumbai3 | P a g e

, TYBMS
(To be implemented from Academic Year- 2018-2019)
No. of No. of
Semester V Credits Semester VI Credits
Courses Courses
1 Elective Courses (EC) 1 Elective Courses (EC)
1,2,3 & *Any four courses from the 12 1,2,3 & **Any four courses from the 12
4 following list of the courses 4 following list of the courses
2 Core Courses (CC) 2 Core Courses (CC)
5 Logistics & Supply Chain 04 5 Operation Research 04
Management
3  Project Work 3  Project Work
6 Project Work I 04 6 Project Work II 04
Total Credits 20 Total Credits 20

 Note: Project work is considered as a special course involving application of knowledge in
solving/analyzing/exploring a real life situation/ difficult problem. Project work would be of
04 credits. A project work may be undertaken in any area of Elective Courses/ study area
selected
*List of group of Elective Courses(EC) ** List of group of Elective Courses(EC)
for Semester V (Any four) for Semester VI (Any four)
Group A: Finance Electives (Any four Courses)
1 Investment Analysis & Portfolio 1 International Finance
Management
2 Commodity & Derivatives Market 2 Innovative Financial Services
3 Wealth Management 3 Project Management
4 Strategic Financial Management 4 Risk Management in Banking Sector
5 Risk Management 5 Direct Taxes
6 Financing Rural Development 6 Indirect Taxes
Group B:Marketing Electives (Any four Courses)
1 Services Marketing 1 Brand Management
2 E-Commerce & Digital Marketing 2 Retail Management
3 Sales & Distribution Management 3 International Marketing
4 Customer Relationship Management 4 Media Planning & Management
5 Industrial Marketing 5 Corporate Communication & Public Relations
6 Strategic Marketing Management 6 Marketing of Non Profit Organisation
Group C: Human Resource Electives (Any four Courses)
1 Finance for HR Professionals & 1 HRM in Global Perspective
Compensation Management
2 Strategic Human Resource Management & 2 Organisational Development
HR Policies
3 Performance Management & Career 3 HRM in Service Sector Management
Planning
4 Industrial Relations 4 Workforce Diversity
5 Talent & Competency Management 5 Human Resource Accounting & Audit
6 Stress Management 6 Indian Ethos in Management
Note: Group selected in Semester III will continue in Semester V &Semester VI
Board of Studies-in-Business Management, University of Mumbai4 | P a g e

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Geüpload op
4 februari 2026
Aantal pagina's
70
Geschreven in
2025/2026
Type
Case uitwerking
Docent(en)
Prof. shailendra mishra
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