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morals - ANSWERS-rules as to what is good or bad; developed as a
result of cultural values and norms
-considered a foundation of ethical behavior
-enduring across situations
ethics - ANSWERS-situation-specific & time-orientated
-should be expressed and available to all organizational members
code of ethics - ANSWERS-guideline to help marketing managers and
other employees make better decisions
-helps employees identify acceptable business practices
-helps control behavior internally
-avoids confusion in decision making
-facilitates discussion among employees about right and wrong
notes on ethics training and resources - ANSWERS--often too generic or
lengthy for employees to reasonably follow
-making efforts to educate employees about regulatory compliance can
reduce fines by put to 95%
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-employees need training about more than legal matters
-executive management is not exempt, and Forbes article on unethical
practices provides a good cautionary tale
factors influencing tendencies to behave unethically - ANSWERS--
extent of ethical problems within the organization
-top managements actions on ethics
-potential magnitude of the consequences
-number of people to be affected
-social consensus
-probability of a harmful outcome
-length of time between the decision and the onset of consequences
company culture - ANSWERS-the invisible set of rules which guides
behavior inside a company and therefore its the foundation which
business results rest on
-what is interpreted from company code of ethics
-EX: Unlimited vacation days growing in popularity, but they're not
always a perk
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Foreign Corrupt Practices Act (FCPA) - ANSWERS-a law that prohibits
U.S. corporations from making illegal payments to public officials of
foreign governments to obtain business rights or to enhance their
business dealings in those countries
Corporate Social Responsibility (CSR) - ANSWERS-a business's
concern for society's welfare
-strategical
sustainability theory - ANSWERS-businesses that engage in socially
responsible business practices tend to outperform their competitors
shared value - ANSWERS--When organizational operations benefit
society and the bottom line
-Based on the belief that business and social stakes are increasingly
intertwined
Effective CSR overcomes skepticism that the organization is just trying
to make a profit by: - ANSWERS--having a real impact
-being authentic******
-telling a good story
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