TTEC Exam Questions with Correct Answers| Latest Update Guaranteed Success
Google adds slots on google search 7 max 4 top 3 bottom(computers)
Max 4 adds for mobile devices
Display Advertising Advertise on Sites beyond Search\Advertise Using Grapichal Display
Formats,videos Etc.
Google networks -Google network :is the term for all the places adwords ads can appear
-Google network is divided into two big areas: Search\DIsplay
-Display ads can appear on blog youtube and gmail
-Search(GSN) is based on text advertisements(Google Searchl,Search partners,Maps.Youtube.
based on (Text ads,Shopponing Ads,App ads)
Google ads Account Structure -Google Ads Account =is the home of the ads account
structure
-Campaign=the rooms for account structure
-Ad Groups=Categories
-Keywords=Stuff we sell
How to google auction works -Each ad group contains one or more ads and group of
keywords triggers the ads
-The keywords will specify the items that the people looking for ex. Sport shoes will appear in
the sport shoes from the ad group.
-Campaigns will give a manageable picture of how much we spend on each product or service
and how they are performing for example shoes campaign
-ROI return on investment Pay per click model ensures that you are paying for qualified
leads
,Relevance Your Ad is seen by potential customer who is looking for what you have to offer
İmpression =An impression is given when ad is on the page the user is visiting (does not
need to click or saw by the user)
Click -If a customer sees your ad and clicks on it to learn more or to do business with you it is
recorded in your account as a click
-Monitor your clicks to see how many people chose to enter your website from your ad.
CTR(Click-through Rate) -This is a metric that helps show how your ads are performing the
more relevant your ads are. the more often users will click on them and resulting in a higher
CTR
-This is a metrics calculates your CTR as follows ;
-If the CTR is low it means your ad is IRRELEVANT
higher volume = better CTR (higher than 3%)
clicks\impressions x100=CTR(%) %1 is good for the ads but below 0,5% is not good it means the
ads doesn have enough impression for search ads it will be %3
Maximum Cost Per Click (CPC)=BID -The highest amount that you are willing to pay for a
Click on your Ad
Actual Cost Per Click(CPC) -If your have an impression but its not clicked, you won't pay
anything
-You don't have to pay your bid. You pay just enough to beat to next competitor
Conversion -It's a valuable action that an advertiser wants to get through his campaign(s).
Sales, leads, subscriptions, downloads
-conversion happens after clicking an ad.
, Conversion Rate(%) -It describes how often users are converting after clicking on your ads
-Its calculated as follows:
Conversions\Clicks X 100=Conv. Rate(%)
What to do in levels Campaign level=
-set daily budget, set country and language targeting, choose network options (Search Network
and/or Display Network), set campaign start and end dates
Ad Group Level=
-Set different Maximum CPCs (bids) (only with Manual CPC), create ads, add keywords match
text ads to keywords
Keyword Level=
-Set keyword Maximum CPCs (bids) (only with Manual CPC), set keyword URLs
Type of Campaigns -Smart Campaign=it is automated campaigns which run on seach
network,maps it is a Text Ads
-App campaigns
-Search Campaigns=Runs on GSN Type of ads=Text ads
-Shopping Campaign=Run on GDN and GSN Type of ads:Shopping ads
-display Campaigns=Runs on GDN Types of ads:Display/image ads
-discovery campaigns=Run on GDN and Google Feed. Type of ads Discovery Ads
-gmail Ads=Run On GDN
-video Campaigns=Run on GDN types of ads Video ads
-RSA=Responsive Search Ad -it is an Text ad
-In Search Campaigns Only
-15 headlines max (Min 3)
-Max 4 descriptions(Min 2)
Google adds slots on google search 7 max 4 top 3 bottom(computers)
Max 4 adds for mobile devices
Display Advertising Advertise on Sites beyond Search\Advertise Using Grapichal Display
Formats,videos Etc.
Google networks -Google network :is the term for all the places adwords ads can appear
-Google network is divided into two big areas: Search\DIsplay
-Display ads can appear on blog youtube and gmail
-Search(GSN) is based on text advertisements(Google Searchl,Search partners,Maps.Youtube.
based on (Text ads,Shopponing Ads,App ads)
Google ads Account Structure -Google Ads Account =is the home of the ads account
structure
-Campaign=the rooms for account structure
-Ad Groups=Categories
-Keywords=Stuff we sell
How to google auction works -Each ad group contains one or more ads and group of
keywords triggers the ads
-The keywords will specify the items that the people looking for ex. Sport shoes will appear in
the sport shoes from the ad group.
-Campaigns will give a manageable picture of how much we spend on each product or service
and how they are performing for example shoes campaign
-ROI return on investment Pay per click model ensures that you are paying for qualified
leads
,Relevance Your Ad is seen by potential customer who is looking for what you have to offer
İmpression =An impression is given when ad is on the page the user is visiting (does not
need to click or saw by the user)
Click -If a customer sees your ad and clicks on it to learn more or to do business with you it is
recorded in your account as a click
-Monitor your clicks to see how many people chose to enter your website from your ad.
CTR(Click-through Rate) -This is a metric that helps show how your ads are performing the
more relevant your ads are. the more often users will click on them and resulting in a higher
CTR
-This is a metrics calculates your CTR as follows ;
-If the CTR is low it means your ad is IRRELEVANT
higher volume = better CTR (higher than 3%)
clicks\impressions x100=CTR(%) %1 is good for the ads but below 0,5% is not good it means the
ads doesn have enough impression for search ads it will be %3
Maximum Cost Per Click (CPC)=BID -The highest amount that you are willing to pay for a
Click on your Ad
Actual Cost Per Click(CPC) -If your have an impression but its not clicked, you won't pay
anything
-You don't have to pay your bid. You pay just enough to beat to next competitor
Conversion -It's a valuable action that an advertiser wants to get through his campaign(s).
Sales, leads, subscriptions, downloads
-conversion happens after clicking an ad.
, Conversion Rate(%) -It describes how often users are converting after clicking on your ads
-Its calculated as follows:
Conversions\Clicks X 100=Conv. Rate(%)
What to do in levels Campaign level=
-set daily budget, set country and language targeting, choose network options (Search Network
and/or Display Network), set campaign start and end dates
Ad Group Level=
-Set different Maximum CPCs (bids) (only with Manual CPC), create ads, add keywords match
text ads to keywords
Keyword Level=
-Set keyword Maximum CPCs (bids) (only with Manual CPC), set keyword URLs
Type of Campaigns -Smart Campaign=it is automated campaigns which run on seach
network,maps it is a Text Ads
-App campaigns
-Search Campaigns=Runs on GSN Type of ads=Text ads
-Shopping Campaign=Run on GDN and GSN Type of ads:Shopping ads
-display Campaigns=Runs on GDN Types of ads:Display/image ads
-discovery campaigns=Run on GDN and Google Feed. Type of ads Discovery Ads
-gmail Ads=Run On GDN
-video Campaigns=Run on GDN types of ads Video ads
-RSA=Responsive Search Ad -it is an Text ad
-In Search Campaigns Only
-15 headlines max (Min 3)
-Max 4 descriptions(Min 2)
