D174 OA PREP TEST CORRECT
100%(RATED A+)
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type is
this categorized as? - ANSWERProspector
Which member is an example of an intermediary member of a marketing channel? -
ANSWERRetailer
Sara bought a new designer purse for her birthday. She had never spent that much
on a purse, but she decided it was worth the money because it was elegant.
What describes Sara's perception of buying the purse? - ANSWERValue
What are the 4Ps of the marketing mix? - ANSWERProduct, price, place, promotion
What is a key component of the relationship-oriented marketing approach? -
ANSWERCustomer relationship management (CRM)
Which of the following serves as the core driver for business strategy? -
ANSWERBig M
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor
did the company fail to assess? - ANSWERPurchasing power of the customers in
the foreign market
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - ANSWERDevelopment of
global themes
An electronics retailer is requiring Microsoft computer consumers to buy internet
service from its preferred partner or risk paying a fee for early contract termination to
connect to another internet provider. Which type of supply chain legal issue is
established when consumers accept this offer? - ANSWERTying contract
When Alice developed her marketing plan for her new store, she was cognizant that
conditions can change so her plan would also change.
What is Alice doing to demonstrate the importance of staying strategic? -
ANSWERMarketing planning
100%(RATED A+)
A company has a vision and mission to make education accessible to everyone
around the world. It has innovative products and has developed an organization
around capturing new opportunities to execute the mission. Which strategic type is
this categorized as? - ANSWERProspector
Which member is an example of an intermediary member of a marketing channel? -
ANSWERRetailer
Sara bought a new designer purse for her birthday. She had never spent that much
on a purse, but she decided it was worth the money because it was elegant.
What describes Sara's perception of buying the purse? - ANSWERValue
What are the 4Ps of the marketing mix? - ANSWERProduct, price, place, promotion
What is a key component of the relationship-oriented marketing approach? -
ANSWERCustomer relationship management (CRM)
Which of the following serves as the core driver for business strategy? -
ANSWERBig M
A company notices that a product sold well in a domestic market but was stagnant in
an emerging international market that had a lower per capita income. Which factor
did the company fail to assess? - ANSWERPurchasing power of the customers in
the foreign market
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their culture and
translated them into the local language without changing the content. Which type of
global advertising approach is this company using? - ANSWERDevelopment of
global themes
An electronics retailer is requiring Microsoft computer consumers to buy internet
service from its preferred partner or risk paying a fee for early contract termination to
connect to another internet provider. Which type of supply chain legal issue is
established when consumers accept this offer? - ANSWERTying contract
When Alice developed her marketing plan for her new store, she was cognizant that
conditions can change so her plan would also change.
What is Alice doing to demonstrate the importance of staying strategic? -
ANSWERMarketing planning
