BUSINESS OF RETAIL CERTIFICATION
COMPREHENSIVE EXAM QUIZ &
PASSED SOLUTIONS RATED 100%
COMPLETE
brick-and-mortar - Correct Answer ✔✔ the presence of a physical storefront and face-
to-face customer experiences
closeout stores - Correct Answer ✔✔ off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the manufacturer's price
commercial cue - Correct Answer ✔✔ advertising message that impacts purchase
decisions
comparison shopper - Correct Answer ✔✔ the customer who spends time searching for
the best price or deal on the item she is looking to purchase
convenience stores - Correct Answer ✔✔ these stores aim at providing their customers
a convenient shopping experience. the general merchandise stores are easily
accessible, small in size, with quick shopping and easy checkout
corporate chain - Correct Answer ✔✔ a company that operates multiple stores under
common ownership, and usually has centralized decision-making
demographics - Correct Answer ✔✔ quantifiable information about a customer such as
household size, income, education, occupation, and place of residence
department stores - Correct Answer ✔✔ these stores offer good service and a broad
variety and assortment of products of mid-to-high quality
direct selling - Correct Answer ✔✔ salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate product benefits; take
orders; and deliver the products or perform the services
discount selling - Correct Answer ✔✔ these retailers offer a broad variety of
merchandise, limited service, and low prices
distribution channel - Correct Answer ✔✔ the chain of businesses through which a good
or service passes until it reaches the end customer
, diverse shopper - Correct Answer ✔✔ this buyer is hard to predict or to understand. he
shops in many different places and is not obviously influenced by any one retail element
e-commerce - Correct Answer ✔✔ buying and selling through the internet via an
electronic device
follower - Correct Answer ✔✔ this customer usually waits to see what the latest trend
will be, and is reluctant to try new products until friends have done so and reported on
them
franchises - Correct Answer ✔✔ the license granted to another party to market a
company's goods or services in a particular territory
gross domestic product (gdp) - Correct Answer ✔✔ the monetary value of all the
finished goods and services produced within a country annually
impulse buyer - Correct Answer ✔✔ the person who makes quick purchase decisions
independent establishment - Correct Answer ✔✔ typically single store or a small,
regional chain
innovative customer - Correct Answer ✔✔ the buyer who wants to be the first to
purchase and own the latest merchandise
manufacturer - Correct Answer ✔✔ produces the products
multi-channel - Correct Answer ✔✔ retail operations with customer transactions
possible through multiple connected channels
off-price retailers - Correct Answer ✔✔ offer brand name merchandise at a discount. the
merchandise typically consists of excess inventory, closeouts and irregulars
omnichannel - Correct Answer ✔✔ similar to multi-channel retailing, with the focus on
creating a seamless consumer experiences through any and all shopping channels
outlet stores - Correct Answer ✔✔ off prices stores that are owned by the manufacturer
or retailer
physical cue - Correct Answer ✔✔ a physical need such as hunger or thirst that drives
behavior
recreational shopper - Correct Answer ✔✔ this customer shops for fun, and therefore
shopping does not necessarily mean always making a purchase
retailer - Correct Answer ✔✔ receives, stores, displays, and presents the products to
customers
COMPREHENSIVE EXAM QUIZ &
PASSED SOLUTIONS RATED 100%
COMPLETE
brick-and-mortar - Correct Answer ✔✔ the presence of a physical storefront and face-
to-face customer experiences
closeout stores - Correct Answer ✔✔ off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the manufacturer's price
commercial cue - Correct Answer ✔✔ advertising message that impacts purchase
decisions
comparison shopper - Correct Answer ✔✔ the customer who spends time searching for
the best price or deal on the item she is looking to purchase
convenience stores - Correct Answer ✔✔ these stores aim at providing their customers
a convenient shopping experience. the general merchandise stores are easily
accessible, small in size, with quick shopping and easy checkout
corporate chain - Correct Answer ✔✔ a company that operates multiple stores under
common ownership, and usually has centralized decision-making
demographics - Correct Answer ✔✔ quantifiable information about a customer such as
household size, income, education, occupation, and place of residence
department stores - Correct Answer ✔✔ these stores offer good service and a broad
variety and assortment of products of mid-to-high quality
direct selling - Correct Answer ✔✔ salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate product benefits; take
orders; and deliver the products or perform the services
discount selling - Correct Answer ✔✔ these retailers offer a broad variety of
merchandise, limited service, and low prices
distribution channel - Correct Answer ✔✔ the chain of businesses through which a good
or service passes until it reaches the end customer
, diverse shopper - Correct Answer ✔✔ this buyer is hard to predict or to understand. he
shops in many different places and is not obviously influenced by any one retail element
e-commerce - Correct Answer ✔✔ buying and selling through the internet via an
electronic device
follower - Correct Answer ✔✔ this customer usually waits to see what the latest trend
will be, and is reluctant to try new products until friends have done so and reported on
them
franchises - Correct Answer ✔✔ the license granted to another party to market a
company's goods or services in a particular territory
gross domestic product (gdp) - Correct Answer ✔✔ the monetary value of all the
finished goods and services produced within a country annually
impulse buyer - Correct Answer ✔✔ the person who makes quick purchase decisions
independent establishment - Correct Answer ✔✔ typically single store or a small,
regional chain
innovative customer - Correct Answer ✔✔ the buyer who wants to be the first to
purchase and own the latest merchandise
manufacturer - Correct Answer ✔✔ produces the products
multi-channel - Correct Answer ✔✔ retail operations with customer transactions
possible through multiple connected channels
off-price retailers - Correct Answer ✔✔ offer brand name merchandise at a discount. the
merchandise typically consists of excess inventory, closeouts and irregulars
omnichannel - Correct Answer ✔✔ similar to multi-channel retailing, with the focus on
creating a seamless consumer experiences through any and all shopping channels
outlet stores - Correct Answer ✔✔ off prices stores that are owned by the manufacturer
or retailer
physical cue - Correct Answer ✔✔ a physical need such as hunger or thirst that drives
behavior
recreational shopper - Correct Answer ✔✔ this customer shops for fun, and therefore
shopping does not necessarily mean always making a purchase
retailer - Correct Answer ✔✔ receives, stores, displays, and presents the products to
customers
