ExploringStrategy Text j j
and Cases j j
Twelfth edition j
Richard Whittington j j
Patrick Regnér Du j j
ncan Angwin Gerr
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y Johnson Kevan Sc
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holes
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ThejrightsjofjRichardjWhittington,jPatrickjRegnér,jDuncanjAngwin,jGerryjJohnsonjandjKevanjSchole
sjtojbejidentifiedjasjauthorsjofjthisjworkjhavejbeenjassertedjbyjthemjinjaccordancejwithjthejCopyright,j
DesignsjandjPatentsjActj1988.
ISBNj 978-1-292-28249-7
Alljrightsjreserved.jPermissionjisjherebyjgivenjforjthejmaterialjinjthisjpublicationjtojbejreproduce
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educationaljpurposesjonly.jInjalljotherjcases,jnojpartjofjthisjpublicationjmayjbejreproduced,jstored
jinjajretrievaljsystem,jorjtransmittedjinjanyjformjorjbyjanyjmeans,jelectronic,jmechanical,jphotocop
ying,jrecording,jorjotherwisejwithoutjeitherjthejpriorjwrittenjpermissionjofj thejPublishersjorjajlicenc
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Ltd.,jBarnard’sjInn,j86jFetterjLane,jLondonjEC4Aj1EN.jThisjbookjmayjnotjbejlent,jresold,jhiredjoutjo
rjotherwisejdisposedjofjbyjwayjofjtradejinjanyjformjofjbindingjorjcoverjotherjthanjthatjinjwhichjitjisj
published,jwithoutjthejpriorjconsentjofjthejPublishers.
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©jPearsonjEducationjLimitedj2020
, Contents
Chapterj1 Introducingjstrategy 23
PartjI THEjSTRATEGICjPOSITION 31
Chapterj2 Macro-environmentj analysis 32
Chapterj3 Industryjandjsectorjanalysis 41
Chapterj4 Resourcesjandjcapabilitiesjanalysis 56
Chapterj5 Stakeholdersjandjgovernance 71
Chapterj6 Historyjandjculture 80
PartjII STRATEGICjCHOICES 92
Chapterj7 Businessjstrategyjandjmodels 93
Chapterj8 Corporatejstrategy 105
Chapterj9 Internationaljstrategy 125
Chapterj10 Entrepreneurshipjandjinnovation 136
Chapterj11 Mergers,jacquisitionsjandjalliances 145
PartjIII STRATEGYjINjACTION 156
Chapterj12 Evaluatingjstrategies 157
Chapterj13 Strategyjdevelopmentjprocesses 170
Chapterj14 Organisingjandjstrategy 183
Chapterj15 Leadershipjandjstrategicjchange 190
Chapterj16 Thejpracticejofjstrategy 198
CasejTeachingjNotes
Glastonbury:j fromj hippyj weekendj toj internationalj festival 209
Thej globalj pharmaceuticalj industry:j harnessingj thej whirlwind 214
Siemensj A:j exploringj thej future 220
Relocation,jRelocation,jRelocation:jevolvingjstrategiesjtojdealjwithjshiftingjshopping
patternsjatjVisionjExpress 225
RicohjCanadajInc. 241
H&Mj inj fastj fashion:j continuedj success? 250
Thej Formulaj 1j Constructors 261
‘Accessj toj Healthcare’:j integratingj aj CSRj programmejinj Coloplast 268
Manchesterj Unitedj FC:j strugglingj toj competej withj Europe’sjelitej clubs 275
Adnamsj –j Aj LocaljCompany 299
3
©jPearsonjEducationjLimitedj2020
, ‘Darejtojknow’:jThejintegrationjofjUniversitéjParis-DauphinejwithjParisjSciencesjet
Lettresj(PSL)jUniversity 308
Ryanair:jthejlowjfaresjairlinej–jnewjdirections? 313
Multi-sidedjplatformjcompetitionjinjthejvideojgamejindustry 343
Megabrew:jcreatingjanjundisputedjglobaljbrewingjchampion? 347
AirAsiajandjthejTunejGroup:jdiversifyingjacrossjindustries 356
Severstal:jajjourneyjfromjgrowthj tojconsolidationjwithinjthejsteelj industry 362
IndianjPremierjLeague:jglitz,jglamourjandjglobalisation 370
Handelsbankenj–jbankingjdonejdifferently 374
Caitec:jAjChinesejBusinessjinjAfrica 378
GoingjforjajRide:jEntrepreneurialjJourneysjinjthejon-demandjtransportationjsector 386
LeadershipjatjApplejInc 392
HasjTevajbeenjsaved?jRespondingjtojchallengesjandjproblemsjinjgenericjpharmaceuticals 400
ManagingjM&A:jElekta’sjacquistionjofjNeuromag 403
CRHj plc:j Optimisingjvaluejthroughjcorporatej strategy 409
Counterstrategy:jresistingjthejMexicanjnarco-traffickingjbusiness 417
OakjTreejInn:jGrowthjchallengesjfacingjajfamily-runjtourismjbusiness 427
StrategicjplanningjatjKingjFaisaljHospitaljandjResearchjCentrejSaudijArabia 435
MormorjMagda’sjicejcreamj–jcanjyoujbejhotjinjajcooljmarket? 445
Emmaus:jthejfounderjasjajresource? 450
SiemensjB:j‘makingjrealjwhatjmatters’ 459
CultivatingjajrichjharvestjatjOrchard 468
StrategyjWorkjinjDörrjochjPortbolagetj–jHowjopenjcanjyoujbe? 473
InjthejboardroomjatjHomeCo 480
4
©jPearsonjEducationjLimitedj2020