DMI DIGITAL MARKETING
CERTIFICATION V.9 EXAM QUESTIONS
AND ANSWERS. VERIFIED 2026.
Audience research and social listening tools can both provide important insights for marketers
on a target audience.
Drag and drop each audience research or social listening tool to the correct column. -
ANS Audience Research:
Marketing research company, Survey tool, Behavior Analytics, Social media platform
Social Listening:Hashtags, TweetDeck,Influencers Hootsuite
The concepts of inbound and outbound marketing are fundamental to understanding digital
marketing.
Drag and drop the characteristics most closely associated with inbound and outbound
marketing to the correct column. - ANS Inbound: Attracts leads by providing helpful content ,
pull strategy, closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing, uses volume and
repetition to spread word of existence
Owned, paid, and earned media constitute three distinct media channels for digital marketers.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Drag and drop each example of digital media to the media channel it represents. -
ANS Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
Traditional marketing activities include direct marketing, broadcast advertising, and referrals.
Drag and drop each example of traditional marketing to the marketing strategy it represents. -
ANS Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
Traditional and digital marketing often work most effectively together but there are distinct
differences.
Drag and drop each characteristic to the form of marketing it best represents. -
ANS Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy?
Choose ONE of the following: - ANS Iterate
Understanding the relationship between key digital channels and the potential business
opportunities they can help unlock is central to any digital strategy.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
CERTIFICATION V.9 EXAM QUESTIONS
AND ANSWERS. VERIFIED 2026.
Audience research and social listening tools can both provide important insights for marketers
on a target audience.
Drag and drop each audience research or social listening tool to the correct column. -
ANS Audience Research:
Marketing research company, Survey tool, Behavior Analytics, Social media platform
Social Listening:Hashtags, TweetDeck,Influencers Hootsuite
The concepts of inbound and outbound marketing are fundamental to understanding digital
marketing.
Drag and drop the characteristics most closely associated with inbound and outbound
marketing to the correct column. - ANS Inbound: Attracts leads by providing helpful content ,
pull strategy, closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing, uses volume and
repetition to spread word of existence
Owned, paid, and earned media constitute three distinct media channels for digital marketers.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Drag and drop each example of digital media to the media channel it represents. -
ANS Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
Traditional marketing activities include direct marketing, broadcast advertising, and referrals.
Drag and drop each example of traditional marketing to the marketing strategy it represents. -
ANS Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
Traditional and digital marketing often work most effectively together but there are distinct
differences.
Drag and drop each characteristic to the form of marketing it best represents. -
ANS Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy?
Choose ONE of the following: - ANS Iterate
Understanding the relationship between key digital channels and the potential business
opportunities they can help unlock is central to any digital strategy.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
