Digital Marketing Institute Updated
Actual Exam Questions and Correct
Answers
Digital marketing
the use of new media or digital technology to achieve marketing and business
goals
outbound marketing
begins with the brand advertiser pushing out a message to a specified target
audience with the objective being to drive awareness of a product or service
inbound marketing
involves trying to pull your audience towards your content, brand, or service. the
focus is on creating compelling content to draw your customers to your brand
owned media
,the media you create and manage
paid media
media or advertising that you have paid for to drive banner and video viability, or
clicks and traffic, to your product, website, or service
earned media
free publicity generated by consumers, PR, influencers, and people who speak
about and share content related to your brand or product. brand advocates live
here
direct marketing
involves promoting and selling directly to the end buyer from the manufacturer
with no other media owner involved
print
advertising that uses physically printed media to reach consumers and prospects,
such as newspapers, brochures and magazine ads
outdoor
,billboards, bus stops and smaller placements, bus sides, building wraps and
installations and so on
referral
involves promoting products or services to new customers through referrals,
usually by word of mouth
3i principles
initiate, iterate, integrate
initiate
start with what the customer actually wants and work backwards through your
strategy towards your objective
iterate
testing and improving your activity now that you understand more about the
audience, the channels they use, and how they view your brand online
integrate
, focused on two parts: selling your strategy to get approval from the organization
to move forward, and then integrating your findings and strategy across the
different channels
email and automation marketing
used for conversion and loyalty. aim to reach out to the customers at the right
time to lead them to a conversion destination, such as a landing page
audience research
designed to establish the size, composition, and characteristics of a group of
individuals who are, or could be, potential customers
demographics
hard facts about your audience. whether they are male or female, how old they
are, what their profession is, whether they are married, where they live, whether
they go/went to college
psychographics
anything that your audience might be interested in, beliefs, life goals, or opinions.
its about gaining deep understanding of your audience's aspirations
Actual Exam Questions and Correct
Answers
Digital marketing
the use of new media or digital technology to achieve marketing and business
goals
outbound marketing
begins with the brand advertiser pushing out a message to a specified target
audience with the objective being to drive awareness of a product or service
inbound marketing
involves trying to pull your audience towards your content, brand, or service. the
focus is on creating compelling content to draw your customers to your brand
owned media
,the media you create and manage
paid media
media or advertising that you have paid for to drive banner and video viability, or
clicks and traffic, to your product, website, or service
earned media
free publicity generated by consumers, PR, influencers, and people who speak
about and share content related to your brand or product. brand advocates live
here
direct marketing
involves promoting and selling directly to the end buyer from the manufacturer
with no other media owner involved
advertising that uses physically printed media to reach consumers and prospects,
such as newspapers, brochures and magazine ads
outdoor
,billboards, bus stops and smaller placements, bus sides, building wraps and
installations and so on
referral
involves promoting products or services to new customers through referrals,
usually by word of mouth
3i principles
initiate, iterate, integrate
initiate
start with what the customer actually wants and work backwards through your
strategy towards your objective
iterate
testing and improving your activity now that you understand more about the
audience, the channels they use, and how they view your brand online
integrate
, focused on two parts: selling your strategy to get approval from the organization
to move forward, and then integrating your findings and strategy across the
different channels
email and automation marketing
used for conversion and loyalty. aim to reach out to the customers at the right
time to lead them to a conversion destination, such as a landing page
audience research
designed to establish the size, composition, and characteristics of a group of
individuals who are, or could be, potential customers
demographics
hard facts about your audience. whether they are male or female, how old they
are, what their profession is, whether they are married, where they live, whether
they go/went to college
psychographics
anything that your audience might be interested in, beliefs, life goals, or opinions.
its about gaining deep understanding of your audience's aspirations
