Marketing Strategy Exam 2 Prep: Channels,
Segmentation, New Product Development &
Competitive Strategy |Verified Questions
Provided with A+ Graded Rationales Latest
Updated 2026
Which of the following describes disintermediation?
Disintermediation refers to the process of removing intermediaries or middlemen from a
supply chain, allowing producers to sell directly to consumers.
The most basic benefit of marketing channels is __________ where channels reduce the
number of contacts necessary to exchange products.
efficiency
In terms of SWOT analysis, when does a strength become a capability of the firm?
A strength becomes a capability when it is effectively utilized to achieve competitive
advantage in the market.
Microsoft's Windows platform dominates the market for personal computer operating
systems. By continuously upgrading and stretching the technology underlying its Windows
system, Microsoft is pursuing a strategy of:
innovation and differentiation.
One of the most successful and well-known tools of __________ segmentation is VALS™
developed by Strategic Business Insights.
psychographic
Assume Kia has developed a new product idea to launch a midsize pickup. Currently, Kia is
developing a prototype and working on projected costs, revenues, and profit potential. Kia is
currently at what stage of the new product development process?
the development stage.
In 2009 General Motors had numerous internal weaknesses. However, there were still many
external opportunities available for the company to pursue. Which of the following strategy
direction is appropriate for this scenario?
, A turnaround strategy focusing on leveraging external opportunities.
The overall concept or model that guides the firm as it weaves various marketing elements
together into a coherent strategy is called its:
marketing strategy.
In terms of setting goals and objectives, what is considered to be one of the major benefits
gained from applying for the Malcolm Baldrige National Quality Award?
It provides a framework for performance improvement and benchmarking.
Firms engage in __________ when their intimate knowledge and expertise in one market
allows them to offer customized marketing programs that not only deliver needed products
but also provide needed solutions to customers' problems.
market specialization
Each of the following statements describes a unique characteristic of the business buying
process EXCEPT:
business buyers are less price-sensitive than consumers.
Which of the following sales promotion methods would you recommend to a packaged goods
marketer who wants to stimulate trial of a new product?
Sampling or couponing.
A car repair shop provides which of the following types of products?
Services.
__________ refers to the strategic combination of the four basic marketing mix elements.
Marketing strategy
Retailers use __________ extensively. This occurs when the retailer compares sale prices to
regular prices, such as when Best Buy promotes a DVD player as 'Regularly $99, Now $49.'
price promotion
Which of the following IS NOT an example of mass customization?
Standardized production without customer input.
In business markets, __________ is used to quote prices in terms of reductions or increases
based on transportation costs or the actual physical distance between the buyer and the
seller.
Segmentation, New Product Development &
Competitive Strategy |Verified Questions
Provided with A+ Graded Rationales Latest
Updated 2026
Which of the following describes disintermediation?
Disintermediation refers to the process of removing intermediaries or middlemen from a
supply chain, allowing producers to sell directly to consumers.
The most basic benefit of marketing channels is __________ where channels reduce the
number of contacts necessary to exchange products.
efficiency
In terms of SWOT analysis, when does a strength become a capability of the firm?
A strength becomes a capability when it is effectively utilized to achieve competitive
advantage in the market.
Microsoft's Windows platform dominates the market for personal computer operating
systems. By continuously upgrading and stretching the technology underlying its Windows
system, Microsoft is pursuing a strategy of:
innovation and differentiation.
One of the most successful and well-known tools of __________ segmentation is VALS™
developed by Strategic Business Insights.
psychographic
Assume Kia has developed a new product idea to launch a midsize pickup. Currently, Kia is
developing a prototype and working on projected costs, revenues, and profit potential. Kia is
currently at what stage of the new product development process?
the development stage.
In 2009 General Motors had numerous internal weaknesses. However, there were still many
external opportunities available for the company to pursue. Which of the following strategy
direction is appropriate for this scenario?
, A turnaround strategy focusing on leveraging external opportunities.
The overall concept or model that guides the firm as it weaves various marketing elements
together into a coherent strategy is called its:
marketing strategy.
In terms of setting goals and objectives, what is considered to be one of the major benefits
gained from applying for the Malcolm Baldrige National Quality Award?
It provides a framework for performance improvement and benchmarking.
Firms engage in __________ when their intimate knowledge and expertise in one market
allows them to offer customized marketing programs that not only deliver needed products
but also provide needed solutions to customers' problems.
market specialization
Each of the following statements describes a unique characteristic of the business buying
process EXCEPT:
business buyers are less price-sensitive than consumers.
Which of the following sales promotion methods would you recommend to a packaged goods
marketer who wants to stimulate trial of a new product?
Sampling or couponing.
A car repair shop provides which of the following types of products?
Services.
__________ refers to the strategic combination of the four basic marketing mix elements.
Marketing strategy
Retailers use __________ extensively. This occurs when the retailer compares sale prices to
regular prices, such as when Best Buy promotes a DVD player as 'Regularly $99, Now $49.'
price promotion
Which of the following IS NOT an example of mass customization?
Standardized production without customer input.
In business markets, __________ is used to quote prices in terms of reductions or increases
based on transportation costs or the actual physical distance between the buyer and the
seller.
