Marketing Strategy & Analysis Exam 2 Prep:
Channels, Segmentation, Product Development &
Competitive Strategy Verified Questions Complete
Provided with A+ Graded Rationales Latest Updated
2026
What is disintermediation?
The removal of intermediaries in a supply chain, allowing direct transactions between
producers and consumers.
What is the basic benefit of marketing channels?
They reduce the number of contacts necessary to exchange products.
In SWOT analysis, when does a strength become a capability?
When it is effectively leveraged to create competitive advantages.
What strategy is Microsoft pursuing by continuously upgrading its Windows platform?
A strategy of technological advancement and market dominance.
What is VALS™ used for?
It is a tool for psychographic segmentation developed by Strategic Business Insights.
At what stage is Kia in the new product development process when developing a prototype?
The development stage.
What strategy direction is appropriate for General Motors with internal weaknesses but
external opportunities?
A turnaround strategy focusing on leveraging opportunities while addressing weaknesses.
What is the overall concept that guides a firm's marketing strategy?
The marketing mix model.
What is a major benefit of applying for the Malcolm Baldrige National Quality Award?
It helps organizations improve their performance and competitiveness.
What does it mean when firms engage in customized marketing programs?
, They use their expertise in one market to tailor solutions that meet specific customer needs.
What are slotting allowances?
Payments made by manufacturers to retailers for shelf space in stores.
What are weaknesses that cannot be converted into strengths called?
Limitations.
Why should break-even analysis not drive pricing strategy?
Because pricing should also consider market demand and competitive positioning.
How can marketing goals be defined?
As specific objectives that guide marketing efforts and measure success.
What does Firestone's observation of the automotive market illustrate?
The interdependence between product demand and market trends.
What is the inherent goal of product differentiation?
To make the demand curve for a product more inelastic.
What is the purpose of good promotion in marketing?
To stimulate demand by convincing potential customers of a product's superiority.
What type of distribution does Mercedes employ for its dealers?
Exclusive distribution.
What are finished parts that become part of a larger product called?
Components.
Why has personal selling evolved to include customer service and marketing research?
To better meet customer needs and enhance relationships.
What is a disadvantage of cost-plus pricing?
It may not reflect market conditions or customer willingness to pay.
What type of segmentation uses individual factors like gender and income?
Demographic segmentation.
Who has the primary responsibility in a marketing channel?
Channels, Segmentation, Product Development &
Competitive Strategy Verified Questions Complete
Provided with A+ Graded Rationales Latest Updated
2026
What is disintermediation?
The removal of intermediaries in a supply chain, allowing direct transactions between
producers and consumers.
What is the basic benefit of marketing channels?
They reduce the number of contacts necessary to exchange products.
In SWOT analysis, when does a strength become a capability?
When it is effectively leveraged to create competitive advantages.
What strategy is Microsoft pursuing by continuously upgrading its Windows platform?
A strategy of technological advancement and market dominance.
What is VALS™ used for?
It is a tool for psychographic segmentation developed by Strategic Business Insights.
At what stage is Kia in the new product development process when developing a prototype?
The development stage.
What strategy direction is appropriate for General Motors with internal weaknesses but
external opportunities?
A turnaround strategy focusing on leveraging opportunities while addressing weaknesses.
What is the overall concept that guides a firm's marketing strategy?
The marketing mix model.
What is a major benefit of applying for the Malcolm Baldrige National Quality Award?
It helps organizations improve their performance and competitiveness.
What does it mean when firms engage in customized marketing programs?
, They use their expertise in one market to tailor solutions that meet specific customer needs.
What are slotting allowances?
Payments made by manufacturers to retailers for shelf space in stores.
What are weaknesses that cannot be converted into strengths called?
Limitations.
Why should break-even analysis not drive pricing strategy?
Because pricing should also consider market demand and competitive positioning.
How can marketing goals be defined?
As specific objectives that guide marketing efforts and measure success.
What does Firestone's observation of the automotive market illustrate?
The interdependence between product demand and market trends.
What is the inherent goal of product differentiation?
To make the demand curve for a product more inelastic.
What is the purpose of good promotion in marketing?
To stimulate demand by convincing potential customers of a product's superiority.
What type of distribution does Mercedes employ for its dealers?
Exclusive distribution.
What are finished parts that become part of a larger product called?
Components.
Why has personal selling evolved to include customer service and marketing research?
To better meet customer needs and enhance relationships.
What is a disadvantage of cost-plus pricing?
It may not reflect market conditions or customer willingness to pay.
What type of segmentation uses individual factors like gender and income?
Demographic segmentation.
Who has the primary responsibility in a marketing channel?
