DMI Digital Marketing Certification V.9
Updated Actual Exam Questions And
Correct Answers
Audience research and social listening tools can both provide important insights
for marketers on a target audience.
Drag and drop each audience research or social listening tool to the correct
column.
Audience Research:
Marketing research company, Survey tool, Behavior Analytics, Social media
platform
Social Listening:Hashtags, TweetDeck,Influencers Hootsuite
The concepts of inbound and outbound marketing are fundamental to
understanding digital marketing.
Drag and drop the characteristics most closely associated with inbound and
outbound marketing to the correct column.
Inbound: Attracts leads by providing helpful content , pull strategy, closely aligned
with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing, uses
volume and repetition to spread word of existence
,Owned, paid, and earned media constitute three distinct media channels for
digital marketers.
Drag and drop each example of digital media to the media channel it represents.
Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
Traditional marketing activities include direct marketing, broadcast advertising,
and referrals.
Drag and drop each example of traditional marketing to the marketing strategy it
represents.
Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
, Traditional and digital marketing often work most effectively together but there
are distinct differences.
Drag and drop each characteristic to the form of marketing it best represents.
Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
Which DMI 3i principle is illustrated by applying your customer engagement
learnings to your digital marketing strategy?
Choose ONE of the following:
Iterate
Understanding the relationship between key digital channels and the potential
business opportunities they can help unlock is central to any digital strategy.
Drag and drop each online business goal to the digital channel that can best
support it.
Content Marketing - Improves brand personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
Updated Actual Exam Questions And
Correct Answers
Audience research and social listening tools can both provide important insights
for marketers on a target audience.
Drag and drop each audience research or social listening tool to the correct
column.
Audience Research:
Marketing research company, Survey tool, Behavior Analytics, Social media
platform
Social Listening:Hashtags, TweetDeck,Influencers Hootsuite
The concepts of inbound and outbound marketing are fundamental to
understanding digital marketing.
Drag and drop the characteristics most closely associated with inbound and
outbound marketing to the correct column.
Inbound: Attracts leads by providing helpful content , pull strategy, closely aligned
with digital marketing.
Outbound: Push strategy, associated with traditional and digital marketing, uses
volume and repetition to spread word of existence
,Owned, paid, and earned media constitute three distinct media channels for
digital marketers.
Drag and drop each example of digital media to the media channel it represents.
Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
Traditional marketing activities include direct marketing, broadcast advertising,
and referrals.
Drag and drop each example of traditional marketing to the marketing strategy it
represents.
Direct: Mailings and brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
, Traditional and digital marketing often work most effectively together but there
are distinct differences.
Drag and drop each characteristic to the form of marketing it best represents.
Traditional: outbound, mass, passive audience, one-to-many
Digital: individua;, active audience, inbound, one-to-one
Which DMI 3i principle is illustrated by applying your customer engagement
learnings to your digital marketing strategy?
Choose ONE of the following:
Iterate
Understanding the relationship between key digital channels and the potential
business opportunities they can help unlock is central to any digital strategy.
Drag and drop each online business goal to the digital channel that can best
support it.
Content Marketing - Improves brand personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
