D077 PRE-ASSESSMENT QUESTIONS AND ANSWERS
What uncontrollable marketing element provides user input as to how the company delivers upon its
value proposition? - CORRECT ANSWER✅✅Consumer Feedback
Which controllable marketing function should a company use to achieve its firm-level goals and to
satisfy the target customers' needs and wants? - CORRECT ANSWER✅✅Product
Which controllable element is included in the marketing mix? - CORRECT ANSWER✅✅Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? - CORRECT ANSWER✅✅Product
and Promotion
A realtor representing luxury offers pre-construction discounts to clients. Which part of the marketing
mix does this approach represent? - CORRECT ANSWER✅✅Price
An online consignment store offers free gifts with purchases within the next 30 days using an attractive
and easy-to-use website.
Which part of the marketing mix is represented by the company's website? - CORRECT
ANSWER✅✅Place and Promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? - CORRECT
ANSWER✅✅Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities. Which
element of the marketing mix is represented but his offer? - CORRECT ANSWER✅✅Product
, A manager is researching an element of the marketing environment that the company cannot control.
Which one of these elements is the manager considering? - CORRECT ANSWER✅✅Demographic
What is an example of a controllable element that influences marketing decisions? - CORRECT
ANSWER✅✅Promotional campaigns
Which action reflects the use of ethical marketing? - CORRECT ANSWER✅✅Supply chain transparency
reporting
A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from
$3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being
used? - CORRECT ANSWER✅✅Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib
is no longer available but a $250 crib can be purchased. the woman can see the $100 crib boxes on a
shelf. Which pricing tactic was the salesperson attempting to use? - CORRECT ANSWER✅✅Bait and
Switch
An energy drink company is promoting the benefits of its caffeinated product without identifying the
risks of consuming the drink. Which action should the company take to align its marketing with ethical
practices? - CORRECT ANSWER✅✅Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but continues to send
text messages for 30 days following the opt-out period. Users are not notified of this fact when they opt-
out of the text messages. Which ethical marketing practice is the company violating? - CORRECT
ANSWER✅✅Customer privacy
A highway toll company has decided to charge no fees for car-pooling vehicles. Which element of the
marketing mix is represented by this ethical decision? - CORRECT ANSWER✅✅Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value to their holiday
purchases.
What uncontrollable marketing element provides user input as to how the company delivers upon its
value proposition? - CORRECT ANSWER✅✅Consumer Feedback
Which controllable marketing function should a company use to achieve its firm-level goals and to
satisfy the target customers' needs and wants? - CORRECT ANSWER✅✅Product
Which controllable element is included in the marketing mix? - CORRECT ANSWER✅✅Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using? - CORRECT ANSWER✅✅Product
and Promotion
A realtor representing luxury offers pre-construction discounts to clients. Which part of the marketing
mix does this approach represent? - CORRECT ANSWER✅✅Price
An online consignment store offers free gifts with purchases within the next 30 days using an attractive
and easy-to-use website.
Which part of the marketing mix is represented by the company's website? - CORRECT
ANSWER✅✅Place and Promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
Which element of a marketing mix is represented by this store's text alerts? - CORRECT
ANSWER✅✅Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities. Which
element of the marketing mix is represented but his offer? - CORRECT ANSWER✅✅Product
, A manager is researching an element of the marketing environment that the company cannot control.
Which one of these elements is the manager considering? - CORRECT ANSWER✅✅Demographic
What is an example of a controllable element that influences marketing decisions? - CORRECT
ANSWER✅✅Promotional campaigns
Which action reflects the use of ethical marketing? - CORRECT ANSWER✅✅Supply chain transparency
reporting
A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from
$3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being
used? - CORRECT ANSWER✅✅Price fixing
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib
is no longer available but a $250 crib can be purchased. the woman can see the $100 crib boxes on a
shelf. Which pricing tactic was the salesperson attempting to use? - CORRECT ANSWER✅✅Bait and
Switch
An energy drink company is promoting the benefits of its caffeinated product without identifying the
risks of consuming the drink. Which action should the company take to align its marketing with ethical
practices? - CORRECT ANSWER✅✅Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but continues to send
text messages for 30 days following the opt-out period. Users are not notified of this fact when they opt-
out of the text messages. Which ethical marketing practice is the company violating? - CORRECT
ANSWER✅✅Customer privacy
A highway toll company has decided to charge no fees for car-pooling vehicles. Which element of the
marketing mix is represented by this ethical decision? - CORRECT ANSWER✅✅Price
A retailer offers all customers complementary, eco-friendly gift wrapping to add value to their holiday
purchases.
