AIPMM CPM Certification Exam Newest 2026
Questions and Correct Detailed Answers Already
Graded A+
Style lifecycle - CORRECT ANSWER-Basic and distinct mode of expression;
Once accepted, popularity will vary over time
Fad lifecycle - CORRECT ANSWER-Gain rapid acceptance, peak early, and
decline quickly; attract limited market; novel that may not address basic needs
Fashion lifecycle - CORRECT ANSWER-Currently accepted or popular style;
gains acceptance, peaks, then declines; tend to go in cycles with generations
Diffusion of innovation model - CORRECT ANSWER-innovators, early adopters,
early majority, late majority, laggards
Incremental innovation - CORRECT ANSWER-Small advancement beyond what
already exists
, Radicial/discontinuous/breakthrough innovation - CORRECT ANSWER-Large
changes to an existing landscape; redefines attributes of a product (ex. adding
mobility to phone)
Disruptive innovation - CORRECT ANSWER-Creating value along a different
dimension, disrupting incumbent companies and markets
Boston Consulting Group Matrix - CORRECT ANSWER-Evaluates market growth
rate and relative market share - stars, question marks, cash cows, dogs
Hold strategy - CORRECT ANSWER-High market share/ low market growth;
remain with current position (cash cows); maintain marketing effort
Build strategy - CORRECT ANSWER-Low market share/ high growth market;
necessary for a question mark with potential to be a star.
Harvest strategy - CORRECT ANSWER-A corporate-level strategy through
which a company seeks to gain short-term profits while phasing out a product line
or exiting a market; appropriate for weak products where sale is unavailable or
there are high exit barriers
Questions and Correct Detailed Answers Already
Graded A+
Style lifecycle - CORRECT ANSWER-Basic and distinct mode of expression;
Once accepted, popularity will vary over time
Fad lifecycle - CORRECT ANSWER-Gain rapid acceptance, peak early, and
decline quickly; attract limited market; novel that may not address basic needs
Fashion lifecycle - CORRECT ANSWER-Currently accepted or popular style;
gains acceptance, peaks, then declines; tend to go in cycles with generations
Diffusion of innovation model - CORRECT ANSWER-innovators, early adopters,
early majority, late majority, laggards
Incremental innovation - CORRECT ANSWER-Small advancement beyond what
already exists
, Radicial/discontinuous/breakthrough innovation - CORRECT ANSWER-Large
changes to an existing landscape; redefines attributes of a product (ex. adding
mobility to phone)
Disruptive innovation - CORRECT ANSWER-Creating value along a different
dimension, disrupting incumbent companies and markets
Boston Consulting Group Matrix - CORRECT ANSWER-Evaluates market growth
rate and relative market share - stars, question marks, cash cows, dogs
Hold strategy - CORRECT ANSWER-High market share/ low market growth;
remain with current position (cash cows); maintain marketing effort
Build strategy - CORRECT ANSWER-Low market share/ high growth market;
necessary for a question mark with potential to be a star.
Harvest strategy - CORRECT ANSWER-A corporate-level strategy through
which a company seeks to gain short-term profits while phasing out a product line
or exiting a market; appropriate for weak products where sale is unavailable or
there are high exit barriers
