MC101 Exam 1 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Levels of communication - CORRECT ANSWER message-based social interactions
(process of creating shared meaning)
Intrapersonal Communication - CORRECT ANSWER communication with yourself,
how you make sense of the world *most common form
Interpersonal Communication - CORRECT ANSWER communication between people,
can be accidental through technology *two people talking
Group Communication - CORRECT ANSWER communication from one to many
people, communicator knows audience *clear option to respond
Mass Communication - CORRECT ANSWER communication through technology to a
large audience, communicator does not know audience members *changing but audience is
not expected to respond
Transmission model - CORRECT ANSWER -sender encodes (media companies)
-message sent through (encoded by sender) add meaning
-channel to...(by noise) *not perfect
-receiver decodes message (interpreted in own way)
Ritual model - CORRECT ANSWER assumes that consuming media is an interactive
ritual (what we do with media when it is in our hands) *how/why people consume media?
Publicity model - CORRECT ANSWER media serve to make a thing, person, or
concept seem important (driving public attention) *assumes media are concerned with
economics ex: the Kardashians
, Reception model - CORRECT ANSWER emphasizes audience interpretation of
message *how we make sense of media when we see it (message has multiple interpretations,
determined by audiences perspective)
Media literacy - CORRECT ANSWER the audiences ability to understand a message
delivered by media
Cognitive media literacy - CORRECT ANSWER meaning of media
Emotional media literacy - CORRECT ANSWER emotions of media
Aesthetic media literacy - CORRECT ANSWER how media is made, is it made well?
Moral media literacy - CORRECT ANSWER values portrayed in media
7 secrets of the media - CORRECT ANSWER -media is an essential part of our lives
-there is no mainstream media
-everything from the margin moves to the center
-nothing is new, everything will happen again
-all media is social
-online media is mobile media
-there is no "they" in media
Authoritarian - CORRECT ANSWER press is tightly controlled by totalitarian
government
ex: North Korea
Communist - CORRECT ANSWER run by the government to serve governments own
needs, theories should be predictive *focus on news media
ex: Russia
QUESTIONS AND CORRECT ANSWERS
Levels of communication - CORRECT ANSWER message-based social interactions
(process of creating shared meaning)
Intrapersonal Communication - CORRECT ANSWER communication with yourself,
how you make sense of the world *most common form
Interpersonal Communication - CORRECT ANSWER communication between people,
can be accidental through technology *two people talking
Group Communication - CORRECT ANSWER communication from one to many
people, communicator knows audience *clear option to respond
Mass Communication - CORRECT ANSWER communication through technology to a
large audience, communicator does not know audience members *changing but audience is
not expected to respond
Transmission model - CORRECT ANSWER -sender encodes (media companies)
-message sent through (encoded by sender) add meaning
-channel to...(by noise) *not perfect
-receiver decodes message (interpreted in own way)
Ritual model - CORRECT ANSWER assumes that consuming media is an interactive
ritual (what we do with media when it is in our hands) *how/why people consume media?
Publicity model - CORRECT ANSWER media serve to make a thing, person, or
concept seem important (driving public attention) *assumes media are concerned with
economics ex: the Kardashians
, Reception model - CORRECT ANSWER emphasizes audience interpretation of
message *how we make sense of media when we see it (message has multiple interpretations,
determined by audiences perspective)
Media literacy - CORRECT ANSWER the audiences ability to understand a message
delivered by media
Cognitive media literacy - CORRECT ANSWER meaning of media
Emotional media literacy - CORRECT ANSWER emotions of media
Aesthetic media literacy - CORRECT ANSWER how media is made, is it made well?
Moral media literacy - CORRECT ANSWER values portrayed in media
7 secrets of the media - CORRECT ANSWER -media is an essential part of our lives
-there is no mainstream media
-everything from the margin moves to the center
-nothing is new, everything will happen again
-all media is social
-online media is mobile media
-there is no "they" in media
Authoritarian - CORRECT ANSWER press is tightly controlled by totalitarian
government
ex: North Korea
Communist - CORRECT ANSWER run by the government to serve governments own
needs, theories should be predictive *focus on news media
ex: Russia
