AND CORRECT ANSWERS
First started in 1960 with environmentalists advocating the sustainable management of
resources and the protection of the natural environment through changes in public policy and
individual behavior - CORRECT ANSWER Green Movement
What was brought into effect in 1970 to create public awareness of environmental abuses -
CORRECT ANSWER Earth Day
Earth Day ultimately was credited with being impetus for what two acts - CORRECT
ANSWER -Safe Drinking Water Act
-Endangered Species ACt
What shifted public's focus away from green and sustainability issues towards a fast,
disposable society - CORRECT ANSWER The economic prosperity of the 1980s and
1990s
What occurred in 2005 that made the world start truly paying attention to potential
catastrophic effects of global warming and the wastefulness that is taking place in the world -
CORRECT ANSWER Hurricane Katrina
A common expression describing a meeting that incorporates environmental considerations to
minimize its negative impact on the environment - CORRECT ANSWER Green
Meeting
What is the triple bottom line of going green? - CORRECT ANSWER People, plant,
and profit
Three ways event planners have saved A LOT of money while protecting the environment -
CORRECT ANSWER -Switching from bottled water to pitchers of water
-Reusing name badge holders
, -Reusable signage
A widespread approach where organizations consider the long-term interest of the
communities in which they operate and take responsibility for the impact of their actions on
employees, customers/members, the community, and the environment - CORRECT
ANSWER Corporate Social Responsibility
Any misrepresentation by a company that leads the consumer to believe that its policies and
products are environmentally responsible, when it claims are false, misleading, or cannot be
verified
-Also the practice of companies using more money on the campaign to notify customers of
their environmentally friendly efforts than the efforts themselves - CORRECT
ANSWER Greenwashing
Term that refers to companies that are making a concerted effort to show that they are
adopting green practices regardless of whether their claims are true - CORRECT
ANSWER Green sheen
Sins of Green Washing - CORRECT ANSWER 1. Sin of the Hidden Trade-Off
2. Sin of No Proof
3. Sin of Vagueness
4. Sin of Irrelevance
5. Sin of Fibbing
6. Sin of Lesser of Two Evils
7. Sin of Worshipping False Labels
Sin of the Hidden Trade-Off - CORRECT ANSWER Providing an organic product that
requires sipping instead of an equally beneficial local product
Sin of No Proof - CORRECT ANSWER Stating the eco-friendly cleaners are being
used but not being able to produce evidence of these claims when asked