Test Bank for Consumer Behavior, 15th edition Michael R. Solomon Cristel Antonia Russell Chapter 1-14.pdf

Test Bank For
Consumer Behavior, 15th edition Michael R. Solomon Cristel Antonia Russell
Chapters 1-14

Consumer Behavior, 15e (Solomon)
Chapter 1 Buying, Having, and Being

1) A marketer who segments a population by age and gender is using ________ to categorize
consumers.
A) demographics
B) psychographics
C) roles
D) lifestyle
Answer: A
Diff: 1
Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures
influences consumer behavior.
Skill: Concept
Objective: 1-3
AACSB: Multicultural and diversity understanding

2) A consumer researcher who examines consumers' lifestyles and personalities is studying
________.
A) demographics
B) psychographics
C) social class
D) usage rates
Answer: B
Diff: 1
Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures
influences consumer behavior.
Skill: Concept
Objective: 1-3
AACSB: Multicultural and diversity understanding

3) In an online ________, members share opinions and recommendations about products.
A) market segment
B) consumption community
C) marketing database
D) culture jam
Answer: B
Diff: 1
Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM)
communication.
Skill: Concept
Objective: 1-4
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,AACSB: Use of information technology

4) A marketer uses ________ to target a brand only to specific groups of consumers who are
most likely to be heavy users of the marketer's brand.
A) asynchronous interactions
B) market segmentation strategies
C) the 80/20 strategy
D) economies of information
Answer: B
Diff: 1
Learning Outcome: Define consumer behavior and describe its influence on marketing practices.
Skill: Concept
Objective: 1-3
AACSB: Multicultural and diversity understanding

5) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
Learning Outcome: Define consumer behavior and describe its influence on marketing practices.
Skill: Concept
Objective: 1-1
AACSB: Multicultural and diversity understanding

6) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Learning Outcome: Define consumer behavior and describe its influence on marketing practices.
Skill: Concept
Objective: 1-2




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,7) According to the basic marketing concept, a firm exists to ________.
A) influence culture
B) dominate market share
C) nurture relationships
D) satisfy needs
Answer: D
Diff: 2
Learning Outcome: Explain the influence of the needs and cultural values of consumers.
Skill: Concept
Objective: 1-3

8) Which of the following explains how a minority of a product's users make up a majority of
sales of that product?
A) culture of participation theory
B) the 80/20 rule
C) positivism
D) role theory
Answer: B
Diff: 2
Learning Outcome: Define consumer behavior and describe its influence on marketing practices.
Skill: Concept
Objective: 1-3

9) People who belong to the same social class are most likely to have which of the following in
common?
A) income level
B) personality
C) ethnicity
D) family structure
Answer: A
Diff: 1
Learning Outcome: Describe the influence of social class and economic class on consumer
behavior.
Skill: Concept
Objective: 1-3
AACSB: Multicultural and diversity understanding
10) Which of the following is NOT one of the three fastest-growing ethnic groups in the United
States?
A) African Americans
B) Irish Americans
C) Hispanic Americans
D) Asian Americans
Answer: B
Diff: 2
Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures
influences consumer behavior.
Skill: Concept
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, Objective: 1-3
AACSB: Multicultural and diversity understanding

11) Which of the following marketing philosophies emphasizes interacting with customers on a
regular basis and giving them reasons to maintain a bond with a company's brands over time?
A) differentiated marketing
B) global marketing
C) social marketing
D) relationship marketing
Answer: D
Diff: 1
Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes.
Skill: Concept
Objective: 1-3
AACSB: Communication abilities

12) Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and
responds with products and services directed toward those customers' needs based on the
information collected. This is an example of ________ marketing.
A) undifferentiated
B) database
C) relationship
D) consumer-generated
Answer: B
Diff: 2
Learning Outcome: Define consumer behavior and describe its influence on marketing practices.
Skill: Concept
Objective: 1-3
AACSB: Use of information technology

13) The sociological perspective of ________ takes the view that much of consumer behavior
resembles actions in a play.
A) role theory
B) pastiche
C) interpretivism
D) psychographics
Answer: A
Diff: 1
Learning Outcome: Define consumer behavior and describe its influence on marketing practices.
Skill: Concept
Objective: 1-3

14) A consumer with a(n) ________ attachment to a product uses the product as part of his or her
daily routine.
A) nostalgic
B) interdependent
C) psychographic
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