MBA MFT Study Cards Real Exam Question
And Answers Latest Update
major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3)
psychographic, (4) behavioral
penetrated market - ANS>set of customers who are buying the company's product
target market - ANS>qualified available market the company decides to pursue
available market - ANS>set of consumers who have interest, income, and access to a
particular offer
potential market - ANS>set of consumer with a sufficient level of interest in a market
offer
corporate culture - ANS>shared experiences, stories, beliefs, & norms that
characterize an organization
strategic marketing plan - ANS>lays out the target market and the firm's value
proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process - ANS>(1) need recognition,
(2) information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-
purchase behavior
,8 steps of business purchasing process - ANS>(1) identify need, (2) select specific
product, (3) appoint purchase team, (4) specify technicalities, (5) budget for
purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior - ANS>(1) cultural, (2) social, (3) personal,
(4) psychological
4 factors that influence business purchasing behavior - ANS>(1) environmental, (2)
organizational, (3) interpersonal, (4) individual
competitive intelligence - ANS>defining, gathering, analyzing, & distributing
intelligence about products, customers, competitors, and any aspects of the
environment needed to support executives & managers making strategic decisions
for an organization
managerial decision making process steps (6) - ANS>(1) establish the objective, (2)
define the problem, (3) identify possible solutions, (4) evaluate alternative courses of
action, (5) implement the decision, (6) acquire feedback
8 major models of marketing communication - ANS>(1) advertising, (2) sales
promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal
selling
pull strategy - ANS>the manufacturer uses advertising and other communication to
persuade consumers to demand the product from intermediaries, thus inducing
intermediaries to order it
push strategy - ANS>uses the manufacturer's sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, & sell the product to end
users
,points-of-parity (POPs) - ANS>attributes or benefit associations that are not
necessarily unique to the brand but may be shared with other brands
points-of-difference (PODs) - ANS>attributes of benefits that consumers strongly
associate with a brand, positively evaluate, and believe they could NOT find to the
same extent with a competitive brand
posititioning - ANS>the act of designing a company's offering and image to occupy a
distinctive place in the minds of the target market
supersegment - ANS>set of segments sharing some exploitable similarity
5 key criteria market segments must rate favorably on to be useful - ANS>(1)
measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable
pyschographic - ANS>the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) - ANS>(1) age and life-cycle stage, (2) life
stage, (3) gender, (4) income, (5) generation, (6) race & culture
investment banking - ANS>a specific division of banking related to the creation of
capital for other companies, governments, and entities
weak form - ANS>assumes that all info contained in past price movements is
reflected in the current market price. info about recent trends in a stock price is no
use in selecting a stock
, semi-strong form - ANS>states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
information efficiency - ANS>all relevant information about a stock is reflected in its
price (this is in a perfect world)
strong form efficient - ANS>all info -- public and insider -- is reflected in the market
price. no abnormal returns
market efficiency - ANS>the degree to which stock prices reflect all available relevant
information
money market - ANS>a segment of the financial market in which financial
instruments with high liquidity and very short maturities are traded
capital markets - ANS>markets for buying and selling equity and debt instruments
security - ANS>a financial instrument that represents an ownership in a publicly-
traded corporation (stock), a creditor relationship with governmental body or
corporation (bond) or rights to an ownership as represented by an option
most common underlying assets of derivatives - ANS>stocks, bonds, commodities,
currencies, interest rates, market indexes
derivative - ANS>a security with a price that is dependent upon or derived from one
or more underlying assets. its value is determined by fluctuations in the underlying
assets
And Answers Latest Update
major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3)
psychographic, (4) behavioral
penetrated market - ANS>set of customers who are buying the company's product
target market - ANS>qualified available market the company decides to pursue
available market - ANS>set of consumers who have interest, income, and access to a
particular offer
potential market - ANS>set of consumer with a sufficient level of interest in a market
offer
corporate culture - ANS>shared experiences, stories, beliefs, & norms that
characterize an organization
strategic marketing plan - ANS>lays out the target market and the firm's value
proposition, based on an analysis of the best market opportunities
5 stages of consumer buying process decision process - ANS>(1) need recognition,
(2) information search, (3) evaluation of alternatives, (4) purchase decision, (5) post-
purchase behavior
,8 steps of business purchasing process - ANS>(1) identify need, (2) select specific
product, (3) appoint purchase team, (4) specify technicalities, (5) budget for
purchase, (6) research potential suppliers, (7) solicit bids, (8) award contracts
4 factors influencing consumer behavior - ANS>(1) cultural, (2) social, (3) personal,
(4) psychological
4 factors that influence business purchasing behavior - ANS>(1) environmental, (2)
organizational, (3) interpersonal, (4) individual
competitive intelligence - ANS>defining, gathering, analyzing, & distributing
intelligence about products, customers, competitors, and any aspects of the
environment needed to support executives & managers making strategic decisions
for an organization
managerial decision making process steps (6) - ANS>(1) establish the objective, (2)
define the problem, (3) identify possible solutions, (4) evaluate alternative courses of
action, (5) implement the decision, (6) acquire feedback
8 major models of marketing communication - ANS>(1) advertising, (2) sales
promotion, (3) events & experiences, (4) public relations & publicity, (5) direct
marketing, (6) interactive marketing, (7) word-of-mouth marketing, (8) personal
selling
pull strategy - ANS>the manufacturer uses advertising and other communication to
persuade consumers to demand the product from intermediaries, thus inducing
intermediaries to order it
push strategy - ANS>uses the manufacturer's sales force, trade promotion money, or
other means to induce intermediaries to carry, promote, & sell the product to end
users
,points-of-parity (POPs) - ANS>attributes or benefit associations that are not
necessarily unique to the brand but may be shared with other brands
points-of-difference (PODs) - ANS>attributes of benefits that consumers strongly
associate with a brand, positively evaluate, and believe they could NOT find to the
same extent with a competitive brand
posititioning - ANS>the act of designing a company's offering and image to occupy a
distinctive place in the minds of the target market
supersegment - ANS>set of segments sharing some exploitable similarity
5 key criteria market segments must rate favorably on to be useful - ANS>(1)
measurable, (2) sustainable, (3) accessible, (4) differentiable, (5) actionable
pyschographic - ANS>the science of using psychology & demographics to better
understand consumers
variables of demographic segmentation (6) - ANS>(1) age and life-cycle stage, (2) life
stage, (3) gender, (4) income, (5) generation, (6) race & culture
investment banking - ANS>a specific division of banking related to the creation of
capital for other companies, governments, and entities
weak form - ANS>assumes that all info contained in past price movements is
reflected in the current market price. info about recent trends in a stock price is no
use in selecting a stock
, semi-strong form - ANS>states the current market price reflects all publicly available
information. to gain abnormal returns insider info is needed
information efficiency - ANS>all relevant information about a stock is reflected in its
price (this is in a perfect world)
strong form efficient - ANS>all info -- public and insider -- is reflected in the market
price. no abnormal returns
market efficiency - ANS>the degree to which stock prices reflect all available relevant
information
money market - ANS>a segment of the financial market in which financial
instruments with high liquidity and very short maturities are traded
capital markets - ANS>markets for buying and selling equity and debt instruments
security - ANS>a financial instrument that represents an ownership in a publicly-
traded corporation (stock), a creditor relationship with governmental body or
corporation (bond) or rights to an ownership as represented by an option
most common underlying assets of derivatives - ANS>stocks, bonds, commodities,
currencies, interest rates, market indexes
derivative - ANS>a security with a price that is dependent upon or derived from one
or more underlying assets. its value is determined by fluctuations in the underlying
assets
