Consumer Behaviour
Consumer Behaviour (CB) is the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services. It blends elements from psychology, sociology, social anthropology, marketing, and economics to examine how emotions, attitudes, and preferences affect buying behavior
Geschreven voor
- Instelling
- Indian Institute Of Management
- Vak
- CBR
Documentinformatie
- Geüpload op
- 8 februari 2026
- Aantal pagina's
- 61
- Geschreven in
- 2025/2026
- Type
- College aantekeningen
- Docent(en)
- Indirah indibarah
- Bevat
- Alle colleges
Onderwerpen
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marketing
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consumer behaviour
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best notes
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masters in business administration