The process before the decision
Consider, assess, review, evaluate
The process before the action
consistency, awareness, rules & principles, equity
ethical issue
a problem, situation, or opportunity that requires an individual
or group to choose among actions
integrity
Uncompromising adherence to ethical values
honesty
Truthfulness or trustworthiness
Dishonesty
A lack of integrity, incomplete disclosure, or an unwillingness to
tell the truth
fairness
The quality of being just, equitable, and impartial
equality
How wealth or income is distributed
reciprocity
, Occurs when an action that has an effect upon another is
returned
optimization
The tradeoff between equity and efficiency
ethical dilemma
a problem, situation, or opportunity that requires an individual
or group to chose among several wrong or unethical actions
misuse of company resources
The leading form of observed misconduct
abusive or intimidating behavior
One of the most common ethical problems (physical threats,
insults, profanity, harshness, false accusations, ignoring
someone)
commission lying
creating a false perception with words that deceive the receiver
omission lying
intentionally not informing channel members of problems
relating to a product that affects awareness, intention, or
behavior
Conflicts of Interest
Exist when an individual must choose whether to advance
his/her personal interests, those of the organization, or some
other group