Marketing 3301 Final Exam Review Questions With
Complete Solutions
a___ refers to the people to whom an individual looks when
forming attitudes about a particular topic Correct Answers
reference group
An___is a person who influences others. They aren't necessarily
wealthier or better educated. Correct Answers opinion leader
Antimerger Act 1950 Correct Answers bans any corporation
from acquiring the assets of another where the effect is to reduce
competition.
Attitudes and beliefs combine themselves to form Correct
Answers expectations!
Business and organizational customers are: Correct Answers
any buyers who buy for resale or to produce other goods and
services. They're referred to as BUSINESS BUYERS,
INTERMEDIATE BUYERS, OR INDUSTRIAL BUYERS.
B2B is their marketplace.
changes in the political environment often lead to
implementation or changes in the legal environment, the law.
Correct Answers Here in the US, our type of thinking serves to
encourage competition, that is why we have laws like the
Sherman Act of 1890 bars monopolies or conspiracy in restraint
of trade or the Clayton Act of 1914 that prohibits price
discrimination by mfgs as well as tying contracts.
, Clayton Act 1914 Correct Answers Substantially lessens
competition such as forcing sale of products with others, like
tying contracts, or price discrimination, or exclusive dealing
contracts that can limit a buyer's sources of supply.
Combined target market approach Correct Answers combining
two or more submarkets into a larger target market as a basis for
one strategy.
Consumers select varying ways to meet their needs sometimes
because of differences in perception. Correct Answers True.
Again, once we are in a need of something, we only look for x
spot that satisfies that need, SELECTIVE EXPOSURE. If I am
raised to believe that iPhones are cool, I pay 0 attention to other
ideas, SELECTIVE PERCEPTION. If I only remember one
specific detail about something, the rest does not matter,
therefore it is called SELECTIVE RETENTION.
Cultural variation across ethnic groups or countries can result in
differences in how consumers make purchase choices. Correct
Answers True
Customer Satisfaction Correct Answers The extent to which a
firm fulfills a customer's needs, desires, and expectations.
Discrepancies of Assortment Correct Answers Producers
specialize in producing a narrow line of goods and services,
while consumers need a broad assortment.
Discrepancies of Quantity Correct Answers Production>Q a
consumer is willing to buy
Complete Solutions
a___ refers to the people to whom an individual looks when
forming attitudes about a particular topic Correct Answers
reference group
An___is a person who influences others. They aren't necessarily
wealthier or better educated. Correct Answers opinion leader
Antimerger Act 1950 Correct Answers bans any corporation
from acquiring the assets of another where the effect is to reduce
competition.
Attitudes and beliefs combine themselves to form Correct
Answers expectations!
Business and organizational customers are: Correct Answers
any buyers who buy for resale or to produce other goods and
services. They're referred to as BUSINESS BUYERS,
INTERMEDIATE BUYERS, OR INDUSTRIAL BUYERS.
B2B is their marketplace.
changes in the political environment often lead to
implementation or changes in the legal environment, the law.
Correct Answers Here in the US, our type of thinking serves to
encourage competition, that is why we have laws like the
Sherman Act of 1890 bars monopolies or conspiracy in restraint
of trade or the Clayton Act of 1914 that prohibits price
discrimination by mfgs as well as tying contracts.
, Clayton Act 1914 Correct Answers Substantially lessens
competition such as forcing sale of products with others, like
tying contracts, or price discrimination, or exclusive dealing
contracts that can limit a buyer's sources of supply.
Combined target market approach Correct Answers combining
two or more submarkets into a larger target market as a basis for
one strategy.
Consumers select varying ways to meet their needs sometimes
because of differences in perception. Correct Answers True.
Again, once we are in a need of something, we only look for x
spot that satisfies that need, SELECTIVE EXPOSURE. If I am
raised to believe that iPhones are cool, I pay 0 attention to other
ideas, SELECTIVE PERCEPTION. If I only remember one
specific detail about something, the rest does not matter,
therefore it is called SELECTIVE RETENTION.
Cultural variation across ethnic groups or countries can result in
differences in how consumers make purchase choices. Correct
Answers True
Customer Satisfaction Correct Answers The extent to which a
firm fulfills a customer's needs, desires, and expectations.
Discrepancies of Assortment Correct Answers Producers
specialize in producing a narrow line of goods and services,
while consumers need a broad assortment.
Discrepancies of Quantity Correct Answers Production>Q a
consumer is willing to buy
