SUBMITTED BY:
MOHD UZAIR KHAN
APPLE INC. STRESS AND (ROLL NO 106)
PRABHAT PAL (ROLL
STRESS MANAGEMENT
NO 134) VAIBHAV
SHARMA (ROLL NO
132)
WORK STRESS AT APPLE INC. AND STRATEGIES FOR STRESS
MANAGEMENT
, APPLE INC. STRESS AND STRESS MANAGEMENT
INTRODUCTION
Apple was by two college dropout students: Steve Wozniak and Steve Jobs with the motto of
“Think Differently”. In the early 1980s, Steve Wozniak left the company and Steve Jobs hired
John Sculley as the President of the company. After facing many failures, Apple
launched its Macintosh computers for house hold users. In mid 1980s, Steve Jobs had to leave
the company because of his controversial relations with the president. At that time John Sculley
rejected the offer of Microsoft‘s CEO, Bill Gates to license the Macintosh operating system to Microsoft.
After this refusal, Gates developed DOS operating system and in late 1980s, t h e
competition between DOS and Macintosh decreased Apple’s sale, workforce and
resignation of John Sculley. So, Apple’s current CEO planned to purchase NextStep operating
system of Jobs in order to improve the Macintosh operating system. In late 90s Jobs again
became the CEO of the company and be started surprising relations with Microsoft by developing a
Macintosh version of office software.
Apple also took cost saving measures like streamlining the product line, production of printers.
Steve Jobs brought Apples’ focus on two concepts of consumer series with the prefix “I” for internet like
iMac, iBook laptop and professional with prefix “power” such
as PowerMac desktop and PowerBook laptop series. Under Jobs, Appl a g a i n became the
innovator of computer market. His leadership leads the company to USB and Fire wire ports,
introduction of iPod and iTunes website put Apple in the digital computing age
Apple manages its business on geographic locations having offices in Americas,
Europe, Japan and Asia Pacific. Apple’s sale is continuously growing. In the era
of 2000, Apple opens 86 retail stores in USA and two international stores in Tokyo and Osaka
which increases its sales. It introduces eMac line of cathode ray screen, but its most impressive
and fastest growing market is of iPod line of digital music players and iTunes music store website.
The three major competitors of Apple are Dell, Hewlett-Packard and IBM,
however Apple also competes with Microsoft in software industry. Dell is the largest
computer manufacturer with extremely low cost production strategy. Dell has entered the in
theline of music against Apple by its Jukebox. Hewlett Packard is a big brand name and leading
provider of technology. Apple combined with IBM enjoyed profit jointly but now Lenovo took
over IBM and become a competitor of Apple. Apple’s new products like speech recognition program
will help take industry into a new age of computers and is according to the company’s
motto and it is hoped that it will double the profit margin in the near future. Overall, Apple is
continuously growing and its future seems bright. With the slight change in their strategies, they can
become giants in technology industry
1
MOHD UZAIR KHAN
APPLE INC. STRESS AND (ROLL NO 106)
PRABHAT PAL (ROLL
STRESS MANAGEMENT
NO 134) VAIBHAV
SHARMA (ROLL NO
132)
WORK STRESS AT APPLE INC. AND STRATEGIES FOR STRESS
MANAGEMENT
, APPLE INC. STRESS AND STRESS MANAGEMENT
INTRODUCTION
Apple was by two college dropout students: Steve Wozniak and Steve Jobs with the motto of
“Think Differently”. In the early 1980s, Steve Wozniak left the company and Steve Jobs hired
John Sculley as the President of the company. After facing many failures, Apple
launched its Macintosh computers for house hold users. In mid 1980s, Steve Jobs had to leave
the company because of his controversial relations with the president. At that time John Sculley
rejected the offer of Microsoft‘s CEO, Bill Gates to license the Macintosh operating system to Microsoft.
After this refusal, Gates developed DOS operating system and in late 1980s, t h e
competition between DOS and Macintosh decreased Apple’s sale, workforce and
resignation of John Sculley. So, Apple’s current CEO planned to purchase NextStep operating
system of Jobs in order to improve the Macintosh operating system. In late 90s Jobs again
became the CEO of the company and be started surprising relations with Microsoft by developing a
Macintosh version of office software.
Apple also took cost saving measures like streamlining the product line, production of printers.
Steve Jobs brought Apples’ focus on two concepts of consumer series with the prefix “I” for internet like
iMac, iBook laptop and professional with prefix “power” such
as PowerMac desktop and PowerBook laptop series. Under Jobs, Appl a g a i n became the
innovator of computer market. His leadership leads the company to USB and Fire wire ports,
introduction of iPod and iTunes website put Apple in the digital computing age
Apple manages its business on geographic locations having offices in Americas,
Europe, Japan and Asia Pacific. Apple’s sale is continuously growing. In the era
of 2000, Apple opens 86 retail stores in USA and two international stores in Tokyo and Osaka
which increases its sales. It introduces eMac line of cathode ray screen, but its most impressive
and fastest growing market is of iPod line of digital music players and iTunes music store website.
The three major competitors of Apple are Dell, Hewlett-Packard and IBM,
however Apple also competes with Microsoft in software industry. Dell is the largest
computer manufacturer with extremely low cost production strategy. Dell has entered the in
theline of music against Apple by its Jukebox. Hewlett Packard is a big brand name and leading
provider of technology. Apple combined with IBM enjoyed profit jointly but now Lenovo took
over IBM and become a competitor of Apple. Apple’s new products like speech recognition program
will help take industry into a new age of computers and is according to the company’s
motto and it is hoped that it will double the profit margin in the near future. Overall, Apple is
continuously growing and its future seems bright. With the slight change in their strategies, they can
become giants in technology industry
1
