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Business norms and values
1. How have values changed over time in the areas of love, relationships, gender, beauty and
fashion?
 In older times, there was gender inequality but now of this has changed because of
values
For example: In the 19th century men were given the highest position and salary in a
job but now in the 21st century this has changed because now people see men and
women at the same level that is gender equality. Because of value today, women
have freedom to express themselves.
 Nowadays in some relationship men seek youth and beauty in a girl while a girl
considered wealth and status before they get married. Values have changed
relationships to that extent that there is no place for love in that relationships.
Live-in relationships are very common nowadays. Our new generation prefer to
live-in relationship than to get married. Because they believed that it is a more
long-lasting relationship.
 Values have changed fashion as when foreign comes to a country they bring their
own culture that is how they dress.
For example:
In 19th century people used to wear dhoti and sari but nowadays people wear shirts
and jeans as they are influenced by the values and culture of the Western
Civilisation.
These days all women want to look beautiful as they are admired in society. It
boots their self-confidence and self-esteem.
1. What business opportunities did that present?
 For gender: Business can employ women as well as men to work in their company
and if they are productivity the business can more profit and they expand and can
establish in foreign country which increases the international business opportunities
of that company.
 For relationship: If a couple is going to get married. With marriages, they are many
marriage bureaus when people choose their life partner and this has been very
successful in many countries such as India as this brought a lot of business
opportunity. For live-in relationship couples don’t want to stay with family so this
flourish the business for builders as these couple rent an apartment to stay
together.
 For fashion: Many businesses have been successful because people want new style
of clothes because they want to look beautiful. This creates a big business
opportunity for many companies as they demonstrated their products in the fashion
show which also increase their goodwill of their business.
For beauty, it is a good business as many salons are opening and they are very
successful as women can spend a lot of money to look beautiful.
Companies earned millions of rupees by selling beauty products.

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