Environmental Communication, Media, Values &
Public Discourse|Verified Questions Provided with
A+ Graded Rationales Latest Updated 2026
Orion article "The Crying Indian." What was the primary message and who paid for the ad?
creating ads to vilify individual "litterbugs", Keep America Beautiful
Egoistic Values
Focuses on the health,wellness, prosperity, etc. of the self
Social-altruistic values
Focuses on other people (children, family,community, humanity)
Biospheric values
Focus on the well-being of all living things
Different voices in the public sphere
People, NGO, Public officials, businesses, scientists and scholars, communication
professionals, artists, lawyers/judges, places and other species
Journalist as a referee
-what we expect
-interview people
-if an interviewee says something wrong the journalist should call them out
Journalist as a stenographer
-Journalist just asks everyone what their thoughts are
-no commentary or guide
-no curating
Journalist as a judge/jury
-telling us whole story start to finish and what to think
-doesn't give you opportunity to come to your own conclusions
Three major categories of environmental issues
, -Climate change
-Habitat and biodiversity loss
-Resource exploitation
FSU's Sustainable Campus Elizabeth Swiman's Golden Rule of Environmental Comm is_____
______ _______.
Know your audience
Balance as bias
The role of the press in creating a gap between popular discourse and scientific consensus.
Providing equal space for both sides
What is Media Bias/Fact Check
a website that shows how biased a news source is
whats been happening to rates of news viewership
declining
gatekeeping
This is the idea that editors and managers decide what stories get covered
content flooding
The sheer volume of text, images, data, and other information producedvia modern media
news hole
it's the space left in tv news, newspapers, etc. after advertisements
media frame
the central organizing themes that connect different elements of a news story into a coherent
whole to suggest what is at issue
eight news values
Prominence, timeliness, proximity, impact, magnitude, conflict, oddity, emotional impact
definition of political economy of the media
Refers to the economic interests (or the political agenda) of the owners to sell papers or gain
viewers/listeners
symbolic legitimacy of science