CCI 150 LATEST 2026 EXAM QUESTIONS AND SOLUTIONS
SCORED A+
✔✔Magic Number - ✔✔# of people you have to survey to be representative of any
population (384)
✔✔Margin of Error - ✔✔How likely it is to be wrong
✔✔Evaluate a survey - ✔✔how many interviewed, how many were selected, when it
was taken, who paid for it, Margin of error, how it was conducted, how they were
worked
✔✔Target Audience - ✔✔Who are you specifically trying to reach?
✔✔Task - ✔✔What is your goal? Increase Sale?
✔✔Time Frame - ✔✔How much time do you have to spend on this?
✔✔Amount of change - ✔✔What amount of change?
✔✔The media are pervasive - ✔✔Media is a huge part of our lives
✔✔3 Primary Types of Mass Media - ✔✔1. Print
2. Electronic
3. Chemical
✔✔Elitist Model - ✔✔might learn something
✔✔Populist Model - ✔✔people may be entertained, popular content
✔✔Economic Imperative - ✔✔Make money to stay in business
✔✔Targeted Media - ✔✔match the advertiser with the audience
✔✔Major forces that cause media industries to change - ✔✔1. Money
2. Power
3. Technology
✔✔Convergence - ✔✔Merging of different media types
ex. hurricanes in Florida
✔✔Vertically integrated businesses - ✔✔big business that owns a lot of businesses
related to each other
ex. Time Warner
, ✔✔Four Schools in the College of Communications and Information - ✔✔Advertising
and Public Relations
Journalism and Electronic Media
Communication Sciences
Information Studies
✔✔Minors offered in College - ✔✔Information Studies and Technology
Journalism and Electronic Media
✔✔Areas of specialization in journalism - ✔✔strong written and visual communication
skills
✔✔PR Management Function - ✔✔1. Professional planning and communicating
2. Manage relationships professionally
3. Leading, organizing, planning, controlling
✔✔Publics - ✔✔organizations that a PR professional is communication with
✔✔Why is Publics plural? - ✔✔there is never just one mass audience
✔✔Public Relations is practiced in three setting - ✔✔1. Pubic/Tax Payer Funded
2. Private/business funded
3. Non-profit
✔✔PR Tactic - ✔✔any communication method used in PR
1. Oral
2. Electronic
3. Written
4. Social Media
✔✔Ivy Lee - ✔✔father of crisis management
✔✔PSRA - ✔✔Public Relations Society of America; promotes professional standards,
maintains code of ethics, offers accreditation
✔✔Why is advertising prevalent? - ✔✔advertising is cheap and it work, main way that
money is generated
✔✔Why is advertising important? - ✔✔provides jobs, informs consumers, keeps
economy going, keeps mass media possible
✔✔factors that determine the price of an advertisement - ✔✔size, length, audience size
and type, placement, demand
SCORED A+
✔✔Magic Number - ✔✔# of people you have to survey to be representative of any
population (384)
✔✔Margin of Error - ✔✔How likely it is to be wrong
✔✔Evaluate a survey - ✔✔how many interviewed, how many were selected, when it
was taken, who paid for it, Margin of error, how it was conducted, how they were
worked
✔✔Target Audience - ✔✔Who are you specifically trying to reach?
✔✔Task - ✔✔What is your goal? Increase Sale?
✔✔Time Frame - ✔✔How much time do you have to spend on this?
✔✔Amount of change - ✔✔What amount of change?
✔✔The media are pervasive - ✔✔Media is a huge part of our lives
✔✔3 Primary Types of Mass Media - ✔✔1. Print
2. Electronic
3. Chemical
✔✔Elitist Model - ✔✔might learn something
✔✔Populist Model - ✔✔people may be entertained, popular content
✔✔Economic Imperative - ✔✔Make money to stay in business
✔✔Targeted Media - ✔✔match the advertiser with the audience
✔✔Major forces that cause media industries to change - ✔✔1. Money
2. Power
3. Technology
✔✔Convergence - ✔✔Merging of different media types
ex. hurricanes in Florida
✔✔Vertically integrated businesses - ✔✔big business that owns a lot of businesses
related to each other
ex. Time Warner
, ✔✔Four Schools in the College of Communications and Information - ✔✔Advertising
and Public Relations
Journalism and Electronic Media
Communication Sciences
Information Studies
✔✔Minors offered in College - ✔✔Information Studies and Technology
Journalism and Electronic Media
✔✔Areas of specialization in journalism - ✔✔strong written and visual communication
skills
✔✔PR Management Function - ✔✔1. Professional planning and communicating
2. Manage relationships professionally
3. Leading, organizing, planning, controlling
✔✔Publics - ✔✔organizations that a PR professional is communication with
✔✔Why is Publics plural? - ✔✔there is never just one mass audience
✔✔Public Relations is practiced in three setting - ✔✔1. Pubic/Tax Payer Funded
2. Private/business funded
3. Non-profit
✔✔PR Tactic - ✔✔any communication method used in PR
1. Oral
2. Electronic
3. Written
4. Social Media
✔✔Ivy Lee - ✔✔father of crisis management
✔✔PSRA - ✔✔Public Relations Society of America; promotes professional standards,
maintains code of ethics, offers accreditation
✔✔Why is advertising prevalent? - ✔✔advertising is cheap and it work, main way that
money is generated
✔✔Why is advertising important? - ✔✔provides jobs, informs consumers, keeps
economy going, keeps mass media possible
✔✔factors that determine the price of an advertisement - ✔✔size, length, audience size
and type, placement, demand
