CCI 150 EVALUATION EXAM 2026 QUESTIONS AND
SOLUTIONS SCORED A+
✔✔a citizen journalist - ✔✔any normal person who reports that is not a "professional
journalist"/
✔✔what might a magazine be referred to as someone who works in the industry? -
✔✔The Book
✔✔the thicker the magazine, the more __________ it is economically - ✔✔"healthy"
✔✔newspapers still make money because - ✔✔advertisers still like them
✔✔the hot cold media model - ✔✔how engaged you are
✔✔hyper local - ✔✔very local content
✔✔hyper niche - ✔✔very specialized for that audience
✔✔when was the Golden Age of Radio? - ✔✔1930-1950
✔✔primtime - ✔✔evening hours between dinner and bedtime
✔✔3 types of radio now - ✔✔music, news/talkshow, speciality
✔✔the three methods of tv technology delivery - ✔✔broadcast, cable, satellite
✔✔the first TV demonstrated to the public was in - ✔✔1939 @ the World's Fair
✔✔ because we have Scoop, the only student produced magazine - ✔✔Now is a good
time to be at UT if your'e interested in magazines
✔✔demassification. There is a magazine for everyone. - ✔✔why are targeted (
specialized) magazines more successful?
✔✔what event shaped the industry? - ✔✔the postal regulations bc they decided to
make mailing magazines cheap in the 1940s.
✔✔What are the major categories of magazines - ✔✔1. consumer- anything you can
buy ( people, etc. )
2. Men- all ages ( Boy Scouts mag, etc.)
3. Women- all ages ( Seventeen, Vouge, etc. )
4. Home & Garden/"shelter books"- (Southern Living).
5. News- Time magazine, etc.
, 6. Niche- mag. for any interest ( aquariums, dogs, boats, etc. )
7. Trade- business magazines, non-consumer.
✔✔The 4 highest magazines in circulation: - ✔✔AARP Magazine, AAPR bulletin,
Costco Connection, and Better Homes & Gardens
✔✔sunday supplement - ✔✔a magazine publication that come inside your sunday
paper. They do NOT rank high in circulation.
✔✔circulation and revnue differ because - ✔✔just bc a newspaper is reaching a large
audience does not mean it makes $, and vice versa
✔✔Demassificaiton has affected the mag. industry because: - ✔✔it ha created a
magazine for everyone
✔✔The 2 TV events that caused this are - ✔✔TV and postal regulation
✔✔why advertisers like niche magazines - ✔✔because it matches the advertiser with a
desired audience ( ex: much easier for advt who wants to sell boat cleaner to a niche
mag. about yachts )
✔✔large, general interest mags. w pictures died out due to - ✔✔TV
✔✔freelancer - ✔✔someone who works on contract, not a regular employee.
✔✔Parts of a newspaper - ✔✔Above the fold
Mast
the flag- 2nd part of front of a newspaper, long portion
the ear
the mast- inside
✔✔opinions in newspapers are - ✔✔Editorials
Columns
Letter to the Editor
✔✔why is the above the fold important? - ✔✔because its the part of the newspaper
thats most likely to be seen first, so important stories will go there
✔✔are afternoon or morning newspapers more important? - ✔✔morning are more
prevalent, because most afternoon newspapers died after TV boom
✔✔who is most likely to read a newspaper? - ✔✔advertisters and adults
✔✔what is the most read day of the week? - ✔✔Sundays
SOLUTIONS SCORED A+
✔✔a citizen journalist - ✔✔any normal person who reports that is not a "professional
journalist"/
✔✔what might a magazine be referred to as someone who works in the industry? -
✔✔The Book
✔✔the thicker the magazine, the more __________ it is economically - ✔✔"healthy"
✔✔newspapers still make money because - ✔✔advertisers still like them
✔✔the hot cold media model - ✔✔how engaged you are
✔✔hyper local - ✔✔very local content
✔✔hyper niche - ✔✔very specialized for that audience
✔✔when was the Golden Age of Radio? - ✔✔1930-1950
✔✔primtime - ✔✔evening hours between dinner and bedtime
✔✔3 types of radio now - ✔✔music, news/talkshow, speciality
✔✔the three methods of tv technology delivery - ✔✔broadcast, cable, satellite
✔✔the first TV demonstrated to the public was in - ✔✔1939 @ the World's Fair
✔✔ because we have Scoop, the only student produced magazine - ✔✔Now is a good
time to be at UT if your'e interested in magazines
✔✔demassification. There is a magazine for everyone. - ✔✔why are targeted (
specialized) magazines more successful?
✔✔what event shaped the industry? - ✔✔the postal regulations bc they decided to
make mailing magazines cheap in the 1940s.
✔✔What are the major categories of magazines - ✔✔1. consumer- anything you can
buy ( people, etc. )
2. Men- all ages ( Boy Scouts mag, etc.)
3. Women- all ages ( Seventeen, Vouge, etc. )
4. Home & Garden/"shelter books"- (Southern Living).
5. News- Time magazine, etc.
, 6. Niche- mag. for any interest ( aquariums, dogs, boats, etc. )
7. Trade- business magazines, non-consumer.
✔✔The 4 highest magazines in circulation: - ✔✔AARP Magazine, AAPR bulletin,
Costco Connection, and Better Homes & Gardens
✔✔sunday supplement - ✔✔a magazine publication that come inside your sunday
paper. They do NOT rank high in circulation.
✔✔circulation and revnue differ because - ✔✔just bc a newspaper is reaching a large
audience does not mean it makes $, and vice versa
✔✔Demassificaiton has affected the mag. industry because: - ✔✔it ha created a
magazine for everyone
✔✔The 2 TV events that caused this are - ✔✔TV and postal regulation
✔✔why advertisers like niche magazines - ✔✔because it matches the advertiser with a
desired audience ( ex: much easier for advt who wants to sell boat cleaner to a niche
mag. about yachts )
✔✔large, general interest mags. w pictures died out due to - ✔✔TV
✔✔freelancer - ✔✔someone who works on contract, not a regular employee.
✔✔Parts of a newspaper - ✔✔Above the fold
Mast
the flag- 2nd part of front of a newspaper, long portion
the ear
the mast- inside
✔✔opinions in newspapers are - ✔✔Editorials
Columns
Letter to the Editor
✔✔why is the above the fold important? - ✔✔because its the part of the newspaper
thats most likely to be seen first, so important stories will go there
✔✔are afternoon or morning newspapers more important? - ✔✔morning are more
prevalent, because most afternoon newspapers died after TV boom
✔✔who is most likely to read a newspaper? - ✔✔advertisters and adults
✔✔what is the most read day of the week? - ✔✔Sundays
