MKTG 372 TEST 1 ALIDAEE QUESTIONS AND
ANSWERS 2026
Operations Management - Answers -_____ is the design, operation, and improvement
of the systems that create and deliver the firm's primary products and services.
Successful firms have a clear and unambiguous idea of - Answers -how they intend to
make money.
Operations and supply chain management (OSCM) - Answers -a functional field of
business concerned with the management of the entire production/delivery system.
Operations is ______. - Answers -the manufacturing and service processes used to
transform resources into products.
Supply Chain is ____. - Answers -the processes that move information and material &
money to and from the firm.
The process of delivering finished goods, services, and supplies from one place to
another is accomplished by: - Answers -1) technological innovation,
2) mathematics,
3) software,
4) old-fashioned concrete, steel, and muscle.
Success in today's global markets requires a ______ that matches the preferences of
_____ with the realities imposed by complex supply networks. - Answers -business
strategy; customers
A ______ meets the needs of Shareholders, Employees, and Preserves the
environment issues. - Answers -sustainable strategy
Operations and supply chain processes can be categorized as: - Answers -1) planning,
2) sourcing,
3) making,
4) delivering
5) returning
Companies are ____ in different places in the supply chain. - Answers -positioned
Within the context of their position, they ALL REQUIRE - Answers -1) planning,
2) sourcing,
3) making,
4) delivering
, 5) returning
Examples of Pure Goods - Answers -food products, chemicals, book publishing
Examples of Core Goods - Answers -appliances, data storage systems, automobiles
Examples of Core Services - Answers -hotels, airlines, internet service providers
Examples of Pure Services - Answers -teaching, medical advice, financial consulting
Goods are: - Answers -Tangible
Less interaction with customers
Often homogeneous
Not perishable - can be inventoried
Services are: - Answers -Intangible
Interaction with customer required
Inherently heterogeneous
Perishable/time dependent
Defined and evaluated as a package of features
Touch-point (contact point, point of contact): - Answers -is business jargon for any
encounter where customers and business engage to exchange information, provide
service, or handle transactions.
Recognize that resource utilization decisions must capture the ____ of lost customers
as well as other costs. - Answers -implicit costs
Raising awareness of OSCM can be a competitive weapon. - Answers -True
The ability to meet current resource needs without compromising the ability of future
generations to meet their needs. - Answers -Sustainability
Triple Bottom Line: - Answers -A business strategy that evaluates the firm against three
criteria: social, economic, and environmental; people, planet, and profit; or folk, work,
and place.
Efficiency: - Answers -Doing something at the lowest possible cost
Effectiveness: - Answers -Doing the right things to create the most value for your
customer
Value: - Answers -The attractiveness of a product relative to its cost
Comparison of firms is important to ____. - Answers -investors
ANSWERS 2026
Operations Management - Answers -_____ is the design, operation, and improvement
of the systems that create and deliver the firm's primary products and services.
Successful firms have a clear and unambiguous idea of - Answers -how they intend to
make money.
Operations and supply chain management (OSCM) - Answers -a functional field of
business concerned with the management of the entire production/delivery system.
Operations is ______. - Answers -the manufacturing and service processes used to
transform resources into products.
Supply Chain is ____. - Answers -the processes that move information and material &
money to and from the firm.
The process of delivering finished goods, services, and supplies from one place to
another is accomplished by: - Answers -1) technological innovation,
2) mathematics,
3) software,
4) old-fashioned concrete, steel, and muscle.
Success in today's global markets requires a ______ that matches the preferences of
_____ with the realities imposed by complex supply networks. - Answers -business
strategy; customers
A ______ meets the needs of Shareholders, Employees, and Preserves the
environment issues. - Answers -sustainable strategy
Operations and supply chain processes can be categorized as: - Answers -1) planning,
2) sourcing,
3) making,
4) delivering
5) returning
Companies are ____ in different places in the supply chain. - Answers -positioned
Within the context of their position, they ALL REQUIRE - Answers -1) planning,
2) sourcing,
3) making,
4) delivering
, 5) returning
Examples of Pure Goods - Answers -food products, chemicals, book publishing
Examples of Core Goods - Answers -appliances, data storage systems, automobiles
Examples of Core Services - Answers -hotels, airlines, internet service providers
Examples of Pure Services - Answers -teaching, medical advice, financial consulting
Goods are: - Answers -Tangible
Less interaction with customers
Often homogeneous
Not perishable - can be inventoried
Services are: - Answers -Intangible
Interaction with customer required
Inherently heterogeneous
Perishable/time dependent
Defined and evaluated as a package of features
Touch-point (contact point, point of contact): - Answers -is business jargon for any
encounter where customers and business engage to exchange information, provide
service, or handle transactions.
Recognize that resource utilization decisions must capture the ____ of lost customers
as well as other costs. - Answers -implicit costs
Raising awareness of OSCM can be a competitive weapon. - Answers -True
The ability to meet current resource needs without compromising the ability of future
generations to meet their needs. - Answers -Sustainability
Triple Bottom Line: - Answers -A business strategy that evaluates the firm against three
criteria: social, economic, and environmental; people, planet, and profit; or folk, work,
and place.
Efficiency: - Answers -Doing something at the lowest possible cost
Effectiveness: - Answers -Doing the right things to create the most value for your
customer
Value: - Answers -The attractiveness of a product relative to its cost
Comparison of firms is important to ____. - Answers -investors
