MKTG 372 EXAM 1 QUESTIONS AND ANSWERS 2026
(t/f) A supply chain could be more accurately described as a supply network or supply
web - Answers -TRUE
(t/f) all stages of an enterprise are involved, either directly or indirectly, in fulfilling a
customer request - Answers -TRUE
(t/f) A supply chain includes only the organizations directly involved in supplying
components needed for manufacturing - Answers -FALSE
(t/f) The objective of every supply chain is to maximize the overall value generated -
Answers -true
(t/f) the objective of the customer arrival process is to ensure that orders are quickly and
accurately entered and communicated to other affected supply chain processes -
Answers -false
(t/f) the objective of customer order entry is to maintain a record of product and
complete payment - Answers -false
(t/f) the difference between the value of the product and its price remains with the
customer as consumer surplus - Answers -true
(t/f) the supply chain planning phase exceeds the supply chain design phase in duration
- Answers -false
(t/f) the goal during the supply chain operation phase is to exploit the reduction of
uncertainty and optimize performance - Answers -true
(t/f) The replenishment cycle occurs at the retailer/distributor interface - Answers -true
(t/f) the manufacturing cycle occurs at the distributor/manufacturer interface - Answers -
true
(t/f) The push/pull view of a supply chain holds that the processes in a supply chain are
divided into 2 categories depending on whether they are initiated in response to or in
anticipation of customer orders - Answers -true
(t/f) The production scheduling process in the manufacturing cycle is similar to the order
entry process in the replenishment cycle - Answers -true
, (t/f) The cycle view of a supply chain holds that the processes in a supply chain are
divided into 2 categories depending on whether they are initiated in response to or in
anticipation of customer orders - Answers -false
(t/f) the procurement cycle occurs at the manufacturer/supplier interface - Answers -
true
(t/f) the cycle view of the supply chain is useful when considering operational decisions,
because it specifies the roles and responsibilities of each member of the supply chain -
Answers -true
(t/f) Push processes may also be referred to as speculative processes - Answers -true
(t/f) All supply chain activities within a firm belong to one of three macro processes --
CRM, ISCM, and SRM - Answers -true
(t/f) there is a close connection between the design and management of supply chain
flows and the success of a supply chain - Answers -true
(t/f) The drawback of Zara's responsive supply chain is that it tends to sell more
products at markdown than most of its competitors - Answers -false
Each stage in a supply chain is connected through the flow of products, information, and
funds. These funds often occur in both directions and are usually managed by -
Answers -one of the stages
A supply chain features a constant flow of - Answers -information, product, and funds
Which set of supply chain flows is correctly described? - Answers -Information and
product both flow upstream and downstream in a supply chain
Which statement about supply chains is best? - Answers -Flows in a supply chain may
be managed by an intermediary
Which sequence of stages is typical for product flow in a supply chain? - Answers -
Supplier, Manufacturer, Distributor
Supply chain surplus involves what two parts? - Answers -Customer value and supply
chain cost
For any supply chain, the source of revenue is generated by - Answers -the customer
Customer value is - Answers -the sum of the supply chain surplus and supply chain
cost
(t/f) A supply chain could be more accurately described as a supply network or supply
web - Answers -TRUE
(t/f) all stages of an enterprise are involved, either directly or indirectly, in fulfilling a
customer request - Answers -TRUE
(t/f) A supply chain includes only the organizations directly involved in supplying
components needed for manufacturing - Answers -FALSE
(t/f) The objective of every supply chain is to maximize the overall value generated -
Answers -true
(t/f) the objective of the customer arrival process is to ensure that orders are quickly and
accurately entered and communicated to other affected supply chain processes -
Answers -false
(t/f) the objective of customer order entry is to maintain a record of product and
complete payment - Answers -false
(t/f) the difference between the value of the product and its price remains with the
customer as consumer surplus - Answers -true
(t/f) the supply chain planning phase exceeds the supply chain design phase in duration
- Answers -false
(t/f) the goal during the supply chain operation phase is to exploit the reduction of
uncertainty and optimize performance - Answers -true
(t/f) The replenishment cycle occurs at the retailer/distributor interface - Answers -true
(t/f) the manufacturing cycle occurs at the distributor/manufacturer interface - Answers -
true
(t/f) The push/pull view of a supply chain holds that the processes in a supply chain are
divided into 2 categories depending on whether they are initiated in response to or in
anticipation of customer orders - Answers -true
(t/f) The production scheduling process in the manufacturing cycle is similar to the order
entry process in the replenishment cycle - Answers -true
, (t/f) The cycle view of a supply chain holds that the processes in a supply chain are
divided into 2 categories depending on whether they are initiated in response to or in
anticipation of customer orders - Answers -false
(t/f) the procurement cycle occurs at the manufacturer/supplier interface - Answers -
true
(t/f) the cycle view of the supply chain is useful when considering operational decisions,
because it specifies the roles and responsibilities of each member of the supply chain -
Answers -true
(t/f) Push processes may also be referred to as speculative processes - Answers -true
(t/f) All supply chain activities within a firm belong to one of three macro processes --
CRM, ISCM, and SRM - Answers -true
(t/f) there is a close connection between the design and management of supply chain
flows and the success of a supply chain - Answers -true
(t/f) The drawback of Zara's responsive supply chain is that it tends to sell more
products at markdown than most of its competitors - Answers -false
Each stage in a supply chain is connected through the flow of products, information, and
funds. These funds often occur in both directions and are usually managed by -
Answers -one of the stages
A supply chain features a constant flow of - Answers -information, product, and funds
Which set of supply chain flows is correctly described? - Answers -Information and
product both flow upstream and downstream in a supply chain
Which statement about supply chains is best? - Answers -Flows in a supply chain may
be managed by an intermediary
Which sequence of stages is typical for product flow in a supply chain? - Answers -
Supplier, Manufacturer, Distributor
Supply chain surplus involves what two parts? - Answers -Customer value and supply
chain cost
For any supply chain, the source of revenue is generated by - Answers -the customer
Customer value is - Answers -the sum of the supply chain surplus and supply chain
cost
