AS LEVEL BUSINESS STUDIES EXAM
| QUESTIONS AND ANSWERS|
LATEST EXAM 2026-2027 | GRADED
A+
integrated marketing mix -ANSWER the key marketing decisions compliment each other
and work together to give customers a consistent message about the product
viral marketing -ANSWER the use of social media sites or text messages to increase
brand awareness or sales
e-commerce -ANSWER the buying and selling of goods or services by businesses and
consumers through an electronic medium
internet marketing -ANSWER advertising activities that use the internet, mobile and email
communications to encourage direct sales via electronic commerce
channel of distribution -ANSWER the chain of intermediaries products pass through from
producer to final consumer
marketing or promotion budget -ANSWER the financial amount made by business on
marketing for a certain time period
branding -ANSWER the strategy of differentiating products from competitors by creating
identifiable image and clear expectation about a product
personal selling -ANSWER a member of the sales staff communicates with one consumer
to sell the product and establish long-term relationship between the company and
customer
sales promotion -ANSWER incentives such as special offers or special deals to achieve
short-term sales increase or repeat purchase
below-the-line promotion -ANSWER Promotion that is not a directly paid-for means of
communication but based on short-term incentives to purchase
advertising -ANSWER paid-for communication with consumers to inform and persuade
above-the-line promotion -ANSWER a form of promotion of business by paying
communication with consumers
, promotion mix -ANSWER the combination of promotional techniques that a firm uses to
sell a product
promotion -ANSWER the use of advertising, sales promotion, personal selling, direct
mail, trade fairs, sponsorship and public relations to inform consumers and persuade
them to buy
overtrading -ANSWER expanding too quickly without obtaining necessary finance =>
shortage
bad debt -ANSWER unpaid consumer's bills unlikely to be paid
cash outflows -ANSWER payment in cash made by business to suppliers and workers
cash inflows -ANSWER Payments in cash received by a business, such as those from
customers or bank
insolvent -ANSWER inability to pay short-term debts
window-dressing -ANSWER presenting company accounts in favorable light to flatter
company performance
liquid asset -ANSWER current assets - inventories
acid test ratio -ANSWER Current Assets - Stock / Current Liabilities
current ratio -ANSWER current assents / current liabilities
working capital -ANSWER use for day to day trading operations = current assets - current
liabilities
liquidity -ANSWER the ability of a firm to pay its short-term debt
operating profit margin -ANSWER the ratio compares operating profit with revenue
= (operating profit / revenue) *100
gross profit margin -ANSWER this ratio compares gross profit with revenue
= (gross profit/revenue) * 100
cash-flow statement -ANSWER record of the cash received by a business over a period
of time and the cash outflows from the business
Non-current liabilities -ANSWER value of debts of the business that will be payable after
more than one year
| QUESTIONS AND ANSWERS|
LATEST EXAM 2026-2027 | GRADED
A+
integrated marketing mix -ANSWER the key marketing decisions compliment each other
and work together to give customers a consistent message about the product
viral marketing -ANSWER the use of social media sites or text messages to increase
brand awareness or sales
e-commerce -ANSWER the buying and selling of goods or services by businesses and
consumers through an electronic medium
internet marketing -ANSWER advertising activities that use the internet, mobile and email
communications to encourage direct sales via electronic commerce
channel of distribution -ANSWER the chain of intermediaries products pass through from
producer to final consumer
marketing or promotion budget -ANSWER the financial amount made by business on
marketing for a certain time period
branding -ANSWER the strategy of differentiating products from competitors by creating
identifiable image and clear expectation about a product
personal selling -ANSWER a member of the sales staff communicates with one consumer
to sell the product and establish long-term relationship between the company and
customer
sales promotion -ANSWER incentives such as special offers or special deals to achieve
short-term sales increase or repeat purchase
below-the-line promotion -ANSWER Promotion that is not a directly paid-for means of
communication but based on short-term incentives to purchase
advertising -ANSWER paid-for communication with consumers to inform and persuade
above-the-line promotion -ANSWER a form of promotion of business by paying
communication with consumers
, promotion mix -ANSWER the combination of promotional techniques that a firm uses to
sell a product
promotion -ANSWER the use of advertising, sales promotion, personal selling, direct
mail, trade fairs, sponsorship and public relations to inform consumers and persuade
them to buy
overtrading -ANSWER expanding too quickly without obtaining necessary finance =>
shortage
bad debt -ANSWER unpaid consumer's bills unlikely to be paid
cash outflows -ANSWER payment in cash made by business to suppliers and workers
cash inflows -ANSWER Payments in cash received by a business, such as those from
customers or bank
insolvent -ANSWER inability to pay short-term debts
window-dressing -ANSWER presenting company accounts in favorable light to flatter
company performance
liquid asset -ANSWER current assets - inventories
acid test ratio -ANSWER Current Assets - Stock / Current Liabilities
current ratio -ANSWER current assents / current liabilities
working capital -ANSWER use for day to day trading operations = current assets - current
liabilities
liquidity -ANSWER the ability of a firm to pay its short-term debt
operating profit margin -ANSWER the ratio compares operating profit with revenue
= (operating profit / revenue) *100
gross profit margin -ANSWER this ratio compares gross profit with revenue
= (gross profit/revenue) * 100
cash-flow statement -ANSWER record of the cash received by a business over a period
of time and the cash outflows from the business
Non-current liabilities -ANSWER value of debts of the business that will be payable after
more than one year
