MAR3231 FSU Retailing, Merchandising
& Promotion Final Exam Review Verified
Questions Provided with A+ Graded
Rationales Latest Updated 2026
The sensitivity of consumers to price changes is measured by the _____.
price elasticity of demand
A market skimming strategy should be used when consumer price elasticity of demand is
_____.
inelastic
In which strategy does a retailer adjust its self-space allocations to respond to customer and
other differences among local markets?
micromerchandising
Merchandising includes _____.
all the steps in the buying and selling of products
Which of the following is not a merchandise source?
resident buying office
A retailer can most effectively track consumer purchases through _____.
a consumer loyalty program
In a curving traffic flow, _____.
a free-flowing pattern is used
, The physical characteristics of a retailer that are used to develop an image and draw
customers represent _____.
atmosphere
A major disadvantage of advertising is that _____.
the message is standardized and inflexible
Any communication by a retailer that informs, persuades, and/or reminds the target market is
_____.
retail promotion
When the price elasticity of demand is elastic and prices go up, _____.
revenues decline
A retailer specifically attempts to increase its average sale through carrying complementary
goods and services in _____.
cross-merchandising
A major advantage to a straight (gridiron) traffic flow is that _____.
customers can shop quickly
Whereas image refers to how a retailer is perceived by customers, positioning refers to a
retailer's image with regard to its _____.
direct competitors
Advertising, public relations, personal selling, and sales promotion are the four elements of
_____.
promotion
& Promotion Final Exam Review Verified
Questions Provided with A+ Graded
Rationales Latest Updated 2026
The sensitivity of consumers to price changes is measured by the _____.
price elasticity of demand
A market skimming strategy should be used when consumer price elasticity of demand is
_____.
inelastic
In which strategy does a retailer adjust its self-space allocations to respond to customer and
other differences among local markets?
micromerchandising
Merchandising includes _____.
all the steps in the buying and selling of products
Which of the following is not a merchandise source?
resident buying office
A retailer can most effectively track consumer purchases through _____.
a consumer loyalty program
In a curving traffic flow, _____.
a free-flowing pattern is used
, The physical characteristics of a retailer that are used to develop an image and draw
customers represent _____.
atmosphere
A major disadvantage of advertising is that _____.
the message is standardized and inflexible
Any communication by a retailer that informs, persuades, and/or reminds the target market is
_____.
retail promotion
When the price elasticity of demand is elastic and prices go up, _____.
revenues decline
A retailer specifically attempts to increase its average sale through carrying complementary
goods and services in _____.
cross-merchandising
A major advantage to a straight (gridiron) traffic flow is that _____.
customers can shop quickly
Whereas image refers to how a retailer is perceived by customers, positioning refers to a
retailer's image with regard to its _____.
direct competitors
Advertising, public relations, personal selling, and sales promotion are the four elements of
_____.
promotion
