TOUR217 – Course Conclusion – 5 October 2020
Course Conclusion
Consumer Behaviour:
The study of why people buy the product they do and how they make their decision.
Consumption of Products vs. Experiences:
Complex processes and multifaceted interactions.
Intangible experiences of being there.
Understanding Tourist Behaviour – Why and Who It Matters To:
Tourism experiences development and demand predictions.
Marketing and image branding.
Visitor/user satisfaction and repeat usage/visitation
Course Conclusion
Consumer Behaviour:
The study of why people buy the product they do and how they make their decision.
Consumption of Products vs. Experiences:
Complex processes and multifaceted interactions.
Intangible experiences of being there.
Understanding Tourist Behaviour – Why and Who It Matters To:
Tourism experiences development and demand predictions.
Marketing and image branding.
Visitor/user satisfaction and repeat usage/visitation
