2026 -2027 update} QUESTIONS AND
ANSWERS 100% CORRECT - Georgia
Institute Of Technology
Design factors: Cost Leadership - correct answer -highly efficient
-minimum overhead
-operational excellence, efficient supply chains, technology, & vendor rationalization
-minimal organizational frills
-minimum marketing cost
-standardized products
-low inputs & labor costs
Examples: Cost Leadership - correct answer SWA
Timex
Aldi
,Mcdonald's
Wal-Mart
Dollar Stores
Zara
Acer
Design factors: Differentiation - correct answer -higher quality products
-innovative design
-technological capability
-high cost inputs
-customer experience
-emphasis on R&D
-high marketing cost
-extraordinary customer service
,Examples: Differentiation - correct answer Zappos
BMW
Whole Foods
Coca-Cola
Hilton
Dillard's
Tommy Bahama
LA Fitness
Design factors: Focus - correct answer -either cost leadership OR differentiation
-cost leadership harder to achieve due to smaller economies of scale and purchasing
volume
-must provide something "extra"
Examples: Focus - correct answer Rolls Royce
, Neiman Marcus
Louis Vuitton
Lefty's
Harley Davidson
Ritz Carlton
AFI Framework - correct answer Analysis - Formulate - Implement
*traditional top-down approach
*predictable, stable environments
External Analysis - correct answer environmental trends & actions of industry players
that impact the firm's markets & operations
Internal Analysis - correct answer analyzes the firm's resources & business model
and fit to the evolving environmental conditions & competitor strategies