Ch 1- 6 Social Media Marketing Exam |
Questions And Answers | Latest Exam
2026-2027 | Graded A+
How long did it take the Internet to reach 50 million people?
a) 1 year
b) 2 years
c) 4 years
d) 5 years
e) 10 years -ANSWER 4 years
What percentage of smartphone owners between the ages of 18-44 state cannot recall
the last time their mobile phone was not next to them?
a) 10%
b) 25%
c) 50%
d) 75% -ANSWER 25%
What was the 2015 Oxford Dictionary Word of the Year?
a) Facebook
b) social media
c) emoji
d) face with Tears of Joy emoji
e) none of these options -ANSWER face with Tears of Joy emoji
What is user-generated content (UGC)?
a) any digital content that is produced and shared by end-users of an online service or
website
b) content that is available for all social media users to use
c) any social media content available to the public online
d) none of these options -ANSWER any digital content that is produced and shared by
end-users of an online service or website
Consumers now regard social media as a more trustworthy source of information over
traditional marketing communications
a) True
b) False -ANSWER True
, Which of the following is NOT an advantage of social media?
a) free to use
b) increases brand loyalty
c) identify and reach a target audience
d) unrealistic customer expectations
e) marketplace insights -ANSWER unrealistic customer expectations
Which are social media engagements?
a) Likes + Comments
b) Likes only
c) Comments only
d) Likes + Comments + Shares + Clicks
e) Clicks only -ANSWER Likes + Comments + Shares + Clicks
What is social media reach?
a) number of countries who have seen any activity from your social media account
b) number of people who have seen any activity from your social media account
c) number of people within a target market who has seen any activity from your social
media account
d) number of people that follow a social media account -ANSWER number of people who
have seen any activity from your social media account
Which of the following is a benefit of social media marketing?
a) increased exposure/brand awareness
b) increased traffic
c) brand loyalty
d) lead generation
e) all of these options
f) none of these options -ANSWER all of these options
What is earned media?
a) all of the channels a company owns
b) what the public shares digitally and verbally about a brand
c) a marketing activity that is paid for
d) advertisements
e) none of these options -ANSWER what the public shares digitally and verbally about a
brand
What is a personal vision?
a) a picture of your true self in the future
Questions And Answers | Latest Exam
2026-2027 | Graded A+
How long did it take the Internet to reach 50 million people?
a) 1 year
b) 2 years
c) 4 years
d) 5 years
e) 10 years -ANSWER 4 years
What percentage of smartphone owners between the ages of 18-44 state cannot recall
the last time their mobile phone was not next to them?
a) 10%
b) 25%
c) 50%
d) 75% -ANSWER 25%
What was the 2015 Oxford Dictionary Word of the Year?
a) Facebook
b) social media
c) emoji
d) face with Tears of Joy emoji
e) none of these options -ANSWER face with Tears of Joy emoji
What is user-generated content (UGC)?
a) any digital content that is produced and shared by end-users of an online service or
website
b) content that is available for all social media users to use
c) any social media content available to the public online
d) none of these options -ANSWER any digital content that is produced and shared by
end-users of an online service or website
Consumers now regard social media as a more trustworthy source of information over
traditional marketing communications
a) True
b) False -ANSWER True
, Which of the following is NOT an advantage of social media?
a) free to use
b) increases brand loyalty
c) identify and reach a target audience
d) unrealistic customer expectations
e) marketplace insights -ANSWER unrealistic customer expectations
Which are social media engagements?
a) Likes + Comments
b) Likes only
c) Comments only
d) Likes + Comments + Shares + Clicks
e) Clicks only -ANSWER Likes + Comments + Shares + Clicks
What is social media reach?
a) number of countries who have seen any activity from your social media account
b) number of people who have seen any activity from your social media account
c) number of people within a target market who has seen any activity from your social
media account
d) number of people that follow a social media account -ANSWER number of people who
have seen any activity from your social media account
Which of the following is a benefit of social media marketing?
a) increased exposure/brand awareness
b) increased traffic
c) brand loyalty
d) lead generation
e) all of these options
f) none of these options -ANSWER all of these options
What is earned media?
a) all of the channels a company owns
b) what the public shares digitally and verbally about a brand
c) a marketing activity that is paid for
d) advertisements
e) none of these options -ANSWER what the public shares digitally and verbally about a
brand
What is a personal vision?
a) a picture of your true self in the future
