Michael Kleinaltenkamp
Wulff Plinke
Ian Wilkinson
Ingmar Geiger Editors
Fundamentals of
Business-to-Business
Marketing
Mastering Business Markets
,Springer Texts in Business and Economics
,More information about this series at
http://www.springer.com/series/10099
, Michael Kleinaltenkamp • Wulff Plinke •
Ian Wilkinson • Ingmar Geiger
Editors
Fundamentals of
Business-to-Business
Marketing
Mastering Business Markets