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COMM 450 EXAM 1 2026 LATEST
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
How can you check for system constraints? - correct answer -
media, resources, audience
3 functions of evaluating communication campaigns - correct
answer -1) determine expected impacts and outcome of program
2) understand how or why a campaign did or did not work
3) provide information relevant for planning future activities
3 barriers of evaluating communication campaigns - correct
answer -1) perceived cost of evaluation
2) perceptions that research takes too much time
3) detracts from program implementation
3 phases of evaluating communication campaigns - correct
answer -1) formative
2) process
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3) summative
Formative phase - correct answer -understanding audience using
qualitative research methods
Summative phase - correct answer -measure campaigns impact,
lessons learned, and then disseminate your findings
Process phase - correct answer -Actual implementation of a
campaign
What constitutes effectiveness? - correct answer -focus on
method
measurement to follow conceptualization
success/unsuccessful based on desired, expected outcome
6 types of effectiveness - correct answer -definitional
ideological
political
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contextual
cost-effectiveness
programmatic
Definitional effectiveness - correct answer -defining social
phenomena as a social problem; gaining attention
Ideological effectiveness - correct answer -what people value;
individual vs. social level
Political effectiveness - correct answer -government
granted/sponsored programs; public trust and hope in democracy
Contextual effectiveness - correct answer -education,
enforcement, engineering; media platforms
(can't blame a failure on one thing, need to look at bigger picture)
Cost-effectiveness - correct answer -avoidance/minimization,
benefit, consequence
COMM 450 EXAM 1 2026 LATEST
QUESTIONS AND ANSWERS| ACE
YOUR GRADES.
How can you check for system constraints? - correct answer -
media, resources, audience
3 functions of evaluating communication campaigns - correct
answer -1) determine expected impacts and outcome of program
2) understand how or why a campaign did or did not work
3) provide information relevant for planning future activities
3 barriers of evaluating communication campaigns - correct
answer -1) perceived cost of evaluation
2) perceptions that research takes too much time
3) detracts from program implementation
3 phases of evaluating communication campaigns - correct
answer -1) formative
2) process
, Page | 2
3) summative
Formative phase - correct answer -understanding audience using
qualitative research methods
Summative phase - correct answer -measure campaigns impact,
lessons learned, and then disseminate your findings
Process phase - correct answer -Actual implementation of a
campaign
What constitutes effectiveness? - correct answer -focus on
method
measurement to follow conceptualization
success/unsuccessful based on desired, expected outcome
6 types of effectiveness - correct answer -definitional
ideological
political
, Page | 3
contextual
cost-effectiveness
programmatic
Definitional effectiveness - correct answer -defining social
phenomena as a social problem; gaining attention
Ideological effectiveness - correct answer -what people value;
individual vs. social level
Political effectiveness - correct answer -government
granted/sponsored programs; public trust and hope in democracy
Contextual effectiveness - correct answer -education,
enforcement, engineering; media platforms
(can't blame a failure on one thing, need to look at bigger picture)
Cost-effectiveness - correct answer -avoidance/minimization,
benefit, consequence
